The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.

Question

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Marketing research is designed to gather and analyze new information that can be used to make effective marketing decisions. This information can be related to consumer behavior, market trends, competitor activity, or a range of other variables that impact marketing performance. By conducting research, marketing managers can gain insights that help them develop more effective strategies, make better product decisions, and optimize their marketing tactics to achieve better outcomes.

The Function of Marketing Research Is to Develop and Analyze