Big data involves data sets too large and complex to work with typical database management tools.
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Q12: The function of marketing research is to
Q13: A marketing information system (MIS) is an
Q14: Since marketing managers have to be able
Q15: A marketing dashboard displays up-to-the-minute marketing data
Q16: It isn't necessary for marketing managers to
Q18: A decision support system (DSS) is a
Q19: A data warehouse is filled with file
Q20: Marketing managers should be able to explain
Q21: To avoid wasting time working on the
Q22: A marketing researcher using the scientific method
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