Marketing managers should be able to explain the kinds of problems they are facing and the kinds of marketing research information that will help them make decisions.

Question

Quizplus · Accepted Answer

Marketing managers need to be able to identify the problems they are facing and determine what kind of information they need to make informed decisions. Effective marketing research helps them make informed decisions by providing useful data and insights that can help them identify opportunities, evaluate alternatives, and improve their marketing strategies.

Marketing Managers Should Be Able to Explain the Kinds of Problems