A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.
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Q13: A marketing information system (MIS) is an
Q14: Since marketing managers have to be able
Q15: A marketing dashboard displays up-to-the-minute marketing data
Q16: It isn't necessary for marketing managers to
Q17: Big data involves data sets too large
Q19: A data warehouse is filled with file
Q20: Marketing managers should be able to explain
Q21: To avoid wasting time working on the
Q22: A marketing researcher using the scientific method
Q23: Secondary data is information which is already
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