A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

Question

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This statement is correct. A marketing information system (MIS) is designed to provide marketing managers with the necessary information they need to make informed decisions. The system involves collecting data from various sources and analyzing it to gain insights into customer behavior, market trends, and other relevant information. The goal of an MIS is to help marketers make sound strategic decisions that will enable them to achieve their business objectives.

A Marketing Information System (MIS) Is an Organized Way of Continually