Marketing managers turn information into knowledge when they use their experience to answer "how" and "why" questions.
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Q4: A marketing manager can use a DSS
Q5: In its raw form, marketing managers find
Q6: Decision support systems that include marketing models
Q7: It is the job of the marketing
Q8: Marketing research focuses on changing information needs
Q10: An intranet works like the Internet but
Q11: A marketing model displays up-to-the-minute marketing data
Q12: The function of marketing research is to
Q13: A marketing information system (MIS) is an
Q14: Since marketing managers have to be able
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