Question 1

U.S. teenagers spend about ______ billion per year.
A) $100
B) $150
C) $200
D) $250
E) $300

Accepted Answer

According to a report by Piper Sandler, U.S. teenagers spend an average of $2,165 per year on items such as food, clothing, and beauty products. With an estimated teenage population of around 41 million in the United States, their cumulative spending adds up to approximately $200 billion per year.

Question 2

Which of the following dimensions affect family spending?
A) income
B) age of children
C) age
D) marital status
E) All of these dimensions affect family spending.

Accepted Answer

All of these dimensions affect family spending. Income is an important factor as it determines the amount of money a family has available for spending. The age of children affects family spending as it influences what items they need (e.g. diapers, school supplies, clothes) and the frequency of purchasing such items. Age affects family spending as older couples may have a different spending pattern compared to younger couples. Marital status also affects family spending, as single individuals may have different needs and priorities compared to married couples or families with children.

Question 3

Teenagers:
A) Have no influence on the buying behavior of their parents.
B) Are not an attractive market because they do not spend much money.
C) Have become a target for many firms.
D) Have essentially the same buying habits as they had before reaching their teen years.
E) None of these alternatives is correct.

Accepted Answer

Teenagers have become a target for many firms as they have a considerable influence on their parents' buying behavior and are a large consumer market themselves. Therefore, C is the best choice. A is incorrect because teenagers do have an influence on their parents' buying behavior. B is incorrect because teenagers are a significant consumer market, with their own disposable income and influence on their parents' purchases. D is incorrect because teenagers' buying habits do change as they grow older and become more independent. E is incorrect as one of the alternatives is correct.

Question 4

Of the following, which are the most receptive to new products and new brands?
A) Young people
B) Senior citizens
C) Empty-nesters
D) Middle-aged people
E) All are equally receptive to new products and new brands.

Accepted Answer

Young people are generally more open to new experiences and are more likely to try out new products and brands, compared to older age groups who tend to be more set in their ways and have established brand preferences.

Question 5

Identify the INCORRECT statement about the effect of marital status, age, and the age of any children in the family, on how people spend their income.
A) Singles and young couples are more willing than older married people to try new products and brands.
B) Younger people usually earn more than older consumers, but spend less on discretionary items.
C) Only as children arrive and grow does family spending shift to soft goods and services.
D) All of these statements are CORRECT.

Accepted Answer

The statement "Younger people usually earn more than older consumers, but spend less on discretionary items" is incorrect. Typically, younger people earn less and spend more on discretionary items compared to older consumers who focus more on saving for retirement and other long-term goals.

Question 6

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products. A person who is able to influence followers to try products is:
A) a channel captain.
B) a consumer advocate.
C) a marketer.
D) a figurehead.
E) an opinion leader.

Accepted Answer

An opinion leader is a person who is able to influence others' attitudes or behaviors. They often have a large following on social media and are hired by marketers to promote their products and engage with consumers. They may be celebrities or full-time bloggers, as mentioned in the question.

Question 7

_____ is a social influence that affects a person's buying behavior.
A) Perception
B) Family
C) Motivation
D) Learning
E) Attitude

Accepted Answer

Family is a social influence that can greatly affect a person's buying behavior. Family members can influence what products or brands a person chooses to buy based on their own preferences and recommendations. For example, a mother may choose a specific brand of baby wipes because her own mother used it for her as a baby.

Question 8

The traditional family flow, according to the family life cycle, does not include people who are
A) middle-aged divorced without dependent children.
B) young married with children.
C) middle-aged married with children.
D) middle-aged married without dependent children.
E) young married without children.

Accepted Answer

The traditional family flow typically includes young married couples without children, followed by the birth and raising of children, and then the empty nest phase when children leave home. It may also include the later stages of retirement and elderly care. However, it does not specifically address the scenario of middle-aged divorcees without dependent children.

Question 9

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to:
A) the growing singles market.
B) emerging reference groups.
C) situational buying.
D) growing ethnic groups.
E) social class fragmentation.

Accepted Answer

The inclusion of multiple language options in automated bank teller machines shows that marketers are responding to the growing ethnic groups. By offering language options, banks are able to accommodate customers who speak different languages and come from different ethnic backgrounds. This helps to create a sense of inclusivity and can improve the overall customer experience.

Question 10

Which of the following observations concerning planning strategies for international markets is FALSE?
A) A marketing manager should know that relying on intuition or personal experience may be misleading.
B) A marketing manager should know that understanding local cultural differences is of no real value.
C) A marketing manager should know that consumers in a foreign culture are probably bound by some similar cultural forces.
D) A marketing manager should involve locals who have a better chance of understanding the interests of customers.
E) A marketing manager should understand that many specific influences do not generalize from one culture to another.

Accepted Answer

Understanding local cultural differences is crucial in planning strategies for international markets. It helps a marketing manager identify cultural preferences and norms, which can impact the success of a product or service in a foreign market. Therefore, statement B is false.

Question 11

Which of the following social influences will likely have the greatest impact on a teenager's purchase of a skateboard?
A) family
B) reference group
C) culture
D) ethnic group
E) social class

Accepted Answer

A reference group, such as a group of friends who skateboard, would likely have the greatest impact on a teenager's purchase of a skateboard. They would be influenced by their peers who are also interested in skateboarding and may feel pressure to conform to the norms of the group by owning a skateboard themselves. Family, culture, ethnic group, and social class may all play a role in the teenager's purchasing decisions, but the influence of a reference group is often strongest during adolescence.

Question 12

When planning strategies for international markets, keep in mind that:
A) a marketing manager must rely primarily on intuition because there is usually little available information about the social and cultural influences on buying behavior.
B) the effects of cultural influences on consumers are usually obvious, if you just take the time to think about the buying situation.
C) cultural changes may make outdated stereotypes even more misleading.
D) local cultural differences are seldom of any real value.
E) All of these should be kept in mind when planning strategies for international markets.

Accepted Answer

Cultural changes can indeed render stereotypes more misleading, emphasizing the importance of staying updated on cultural dynamics when planning international market strategies.

Question 13

Regarding the family life cycle, singles and younger couples without children
A) are more willing to try new products and brands.
B) tend to be carefree shoppers who are not very price-conscious.
C) often wait to buy basic durable goods until they have children.
D) feel more financially squeezed than couples with young children.
E) All of these are correct for singles and younger couples without children.

Accepted Answer

Singles and younger couples without children are more willing to try new products and brands as they have fewer responsibilities and can afford to take risks with their purchases. They also have more discretionary income to spend on non-essential items. However, they may still be price-conscious as they are likely on a budget. They may also delay purchasing basic durable goods until they have children as they do not have an immediate need for these items.

Question 14

Which of the following statements is True?
A) Divorced families usually have more discretionary income than traditional families.
B) Singles and young couples are less willing to try new products than are older couples.
C) Empty nesters are frequently big spenders.
D) Buying responsibility and influence vary little from one family to another.
E) None of these statements is True.

Accepted Answer

Empty nesters often have fewer financial responsibilities, such as child-rearing costs, allowing them to spend more on discretionary items.

Question 15

Of the following, which are the most receptive to new products and new brands?
A) Families with small children.
B) Older people with no children.
C) Families with teenagers.
D) Families whose children are grown.
E) Younger people with no children.

Accepted Answer

Younger people with no children are generally more receptive to new products and new brands because they are often more open to trying new things, influenced by trends, and less likely to have established strong brand loyalties.

Question 16

Parents who spent years limiting purchases to home necessities and kids' entertainment often embrace more luxury-oriented buying patterns later in life. This phenomenon is related to:
A) changes in purchase situation.
B) selective retention.
C) reinforcement.
D) changed physiological needs.
E) empty nester behavior.

Accepted Answer

Empty nester behavior refers to the change in consumer behavior that results from children leaving home. As parents no longer need to prioritize their spending on necessities for their children, they may start to indulge in luxury purchases such as expensive vacations, home renovations, or luxury goods. This shift in behavior is driven by changes in their household situation and priorities, rather than reinforcement, selective retention, or physiological needs.

Question 17

Ted and Amy Balderas were married last year, at age 24. They have no children and both are currently working hard to build their careers. Couples like Ted and Amy:
A) are likely to be a poor target for firms that are trying to market a new brand or new product concept.
B) usually focus on buying durables-such as furniture and appliances.
C) usually don't spend money on discretionary purchases.
D) are unlikely to be careful, price-conscious shoppers.
E) None of these is a good answer for couples like Ted and Amy.

Accepted Answer

Couples like Ted and Amy are likely to focus on buying durables, such as furniture and appliances, as they are building their careers and establishing their household. They may not be spending money on discretionary purchases such as vacations or luxury items, but they will likely invest in items that will make their home more comfortable and convenient. Therefore, option B is the best answer.

Question 18

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?
A) Young single
B) Young married without children
C) Young divorced with children
D) Middle-aged married without dependent children
E) Young married with children

Accepted Answer

The traditional flow of the family life cycle includes the stages of young single, young married without children, young married with children, middle-aged married without dependent children, and older married without children. The stage of young divorced with children is not typically included in the traditional flow.

Question 19

Which of the following is NOT a social influence in consumer buying?
A) Social class
B) Beliefs
C) Family
D) Reference groups
E) Culture

Accepted Answer

Beliefs are not considered a social influence in consumer buying. Social influences include factors such as social class, family, reference groups, and culture, which can all affect the way consumers make purchasing decisions. Beliefs, however, are typically considered a personal factor that influences consumer behavior but not a social influence.

Question 20

American teenagers
A) are not interested in expensive clothes.
B) are not involved in shopping.
C) currently spend $200 billion a year.
D) develop recreation and education needs that are easy on the family budget.
E) do not influence family purchases.

Accepted Answer

The passage states that American teenagers currently spend $200 billion a year, indicating that they do indeed spend money. The other answer choices are not supported by the information in the passage.

Quiz 5: Final Consumers and Their Buying Behavior

U.S. teenagers spend about ______ billion per year.

Which of the following dimensions affect family spending?

Teenagers:

Of the following, which are the most receptive to new products and new brands?

Identify the INCORRECT statement about the effect of marital status, age, and the age of any children in the family, on how people spend their income.

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products. A person who is able to influence followers to try products is:

_____ is a social influence that affects a person's buying behavior.

The traditional family flow, according to the family life cycle, does not include people who are

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to:

Which of the following observations concerning planning strategies for international markets is FALSE?

Which of the following social influences will likely have the greatest impact on a teenager's purchase of a skateboard?

When planning strategies for international markets, keep in mind that:

Regarding the family life cycle, singles and younger couples without children

Which of the following statements is True?

Of the following, which are the most receptive to new products and new brands?

Parents who spent years limiting purchases to home necessities and kids' entertainment often embrace more luxury-oriented buying patterns later in life. This phenomenon is related to:

Ted and Amy Balderas were married last year, at age 24. They have no children and both are currently working hard to build their careers. Couples like Ted and Amy:

Which of the following is NOT a stage in the TRADITIONAL flow of the family life cycle?

Which of the following is NOT a social influence in consumer buying?

American teenagers