Question 1

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?
A) Social
B) Safety
C) Physiological
D) Personal

Accepted Answer

The "Learn and Live" campaign is focused on promoting knowledge and education about heart health, which addresses the safety level on Maslow's hierarchy of needs.

Question 2

Good marketing managers know that
A) marketing strategies can't influence consumer "wants."
B) marketers can't create internal drives in consumers.
C) it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do.
D) None of these alternatives is correct.

Accepted Answer

Marketers can't create internal drives in consumers, but they can influence and shape consumer wants and preferences through effective marketing strategies.

Question 3

The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model?
A) Social needs.
B) Psychological needs.
C) Safety needs.
D) Physiological needs.
E) Personal needs.

Accepted Answer

The four-level hierarchy of needs typically refers to Maslow's hierarchy, which includes physiological, safety, social, and personal (esteem) needs. Psychological needs are not a distinct category in this model.

Question 4

When a consumer actually purchases a particular product it is the direct result of a
A) need.
B) want.
C) drive.
D) desire for physical well-being.
E) None of these is more true than the others.

Accepted Answer

The answer of When a consumer actually purchases a particular...

Question 5

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?
A) Social needs
B) Safety needs
C) Physiological needs
D) Personal needs

Accepted Answer

L'Oreal's tagline implies that their product will make the consumer feel more deserving and confident, thus satisfying personal needs.

Question 6

Physiological needs are concerned with
A) protection and physical well-being.
B) love, friendship, status, and esteem.
C) an individual's need for personal satisfaction.
D) biological needs.
E) responsibility and independence.

Accepted Answer

Physiological needs are related to basic biological needs such as hunger, thirst, sex, and survival, which are essential for the proper functioning and maintenance of the body.

Question 7

Frustrated by a lack of freedom to make decisions at her work, Betty quit her job to find one with greater independence. What type of need motivated Betty's actions?
A) Psychological
B) Social
C) Physiological
D) Economic
E) Cultural

Accepted Answer

Betty's frustration with a lack of decision-making power points towards a psychological need for autonomy and control in her work environment. Social, physiological, economic, and cultural needs do not directly relate to this situation.

Question 8

After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a ______________ need.
A) psychological
B) social
C) physiological
D) behavioral
E) emotional

Accepted Answer

Physiological needs are directly related to physical survival and well-being, such as the need for air, water, food, and sleep. Katrina's need to sleep is a physiological need because her body requires rest to function properly. The other options do not apply as they do not directly relate to physical survival and well-being.

Question 9

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:
A) personal, social, safety, and physiological needs.
B) physiological, safety, social, and personal needs.
C) safety, personal, social, and physiological needs.
D) social, personal, safety, and physiological needs.
E) physiological, safety, personal, and social needs.

Accepted Answer

The correct sequence of needs in the hierarchy of needs model is physiological (basic needs such as food, water, shelter), safety (security, stability), social (belongingness, love), esteem (self-esteem, recognition from others), and self-actualization (realizing one's full potential). Therefore, option B is the correct sequence starting from the lowest level to the highest.

Question 10

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?
A) Safety
B) Physiological
C) Social
D) Personal

Accepted Answer

The Harley Owners Group is focusing on satisfying the social level of the hierarchy of needs, which involves the need for social interaction and relationships with others. This group connects motorcycle riders with one another, providing a sense of community and belonging.

Question 11

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?
A) Personal needs.
B) Social needs.
C) Physiological needs.
D) Safety needs.
E) Behavioral needs.

Accepted Answer

Allstate is trying to satisfy safety needs by promoting the idea that customers are protected and secure with their insurance.

Question 12

Which of the following are examples of "personal needs"?
A) Needs for food, liquid, and rest.
B) Needs for accomplishment, fun, and freedom.
C) Needs for solutions, protection, and physical well-being.
D) Needs for love and friendship.
E) Needs for status and connecting with others.

Accepted Answer

The answer of Which of the following are examples of...

Question 13

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?
A) Physiological needs.
B) Behavioral needs.
C) Personal needs.
D) Safety needs.
E) Social needs.

Accepted Answer

The answer of At its website, Tylenol identifies the top...

Question 14

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:
A) physiological needs.
B) safety needs.
C) social needs.
D) personal needs.
E) biological needs.

Accepted Answer

Personal needs are needs that are specific to an individual and are not affected by the opinions or actions of others. Accomplishment and relaxation are examples of personal needs. Physiological needs are related to the basic necessities of life such as food, water, and shelter, while safety needs refer to the need for security and protection. Social needs are related to the need for social interaction and a sense of belonging, while biological needs refer to the biological requirements for survival and reproduction.

Question 15

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?
A) Social
B) Safety
C) Physiological
D) Personal

Accepted Answer

Hallmark's tagline emphasizes the importance of expressing care and connection, which aligns with the social level of Maslow's hierarchy of needs.

Question 16

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?
A) Social needs
B) Personal needs
C) Safety needs
D) Physiological needs

Accepted Answer

The answer of Newman's Own (a salad dressing brand) donates...

Question 17

A _____ is a strong stimulus that encourages action to reduce or satisfy a need.
A) want
B) motivation
C) drive
D) desire
E) deed

Accepted Answer

A drive is a natural and physical state of tension that arises from an unmet need, such as hunger or thirst, and motivates an individual to take action to reduce or satisfy that need. While wants, desires, and motivations may also encourage action, they are not necessarily tied to a specific physiological need like a drive is. A deed, on the other hand, is an action that has already been taken and is not related to the initial stimulus that motivated it.

Question 18

Marci Bello is status-oriented. When she buys clothing she only considers items with well-known "labels" that her friends will notice. This behavior illustrates
A) satisfying a need.
B) satisfying a want.
C) satisfying a belief.
D) the "economic buyer" model of buyer behavior.
E) All of these are equally good answers.

Accepted Answer

Marci's behavior of only buying clothing with well-known labels that her friends will notice is an example of satisfying a want. While she may need clothing, her specific choice is based on her desire to be recognized and seen as fashionable, rather than solely on meeting a basic need.

Question 19

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.
A) safety
B) personal
C) physiological
D) social
E) any of these are correct.

Accepted Answer

The "hierarchy of needs" model by Abraham Maslow states that physiological needs such as food, water, shelter, and sleep are the most fundamental needs that humans must satisfy before moving on to higher-level needs such as safety, social, esteem, and self-actualization. Therefore, the correct answer is C) physiological needs.

Question 20

______ needs are concerned with things that involve a person's interaction with others.
A) Physiological
B) Safety
C) Biological
D) Personal
E) Social

Accepted Answer

Social needs involve a person's desire for interaction, companionship, and acceptance from others. Examples of social needs include friendship, community involvement, and emotional support from family and peers.

Quiz 5: Final Consumers and Their Buying Behavior

The American Heart Association promotes its awareness campaign with the popular tagline, "Learn and Live." Here, The American Heart Association's marketing effort focuses on satisfying what level in the hierarchy of needs?

Good marketing managers know that

The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model?

When a consumer actually purchases a particular product it is the direct result of a

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Physiological needs are concerned with

Frustrated by a lack of freedom to make decisions at her work, Betty quit her job to find one with greater independence. What type of need motivated Betty's actions?

After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a ______________ need.

Ranked from lowest level to highest level, the "hierarchy of needs" model includes:

Harley Owners Group connects motorcycle riders to one another. This group is focusing on satisfying what level in the hierarchy of needs?

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Which of the following are examples of "personal needs"?

At its website, Tylenol identifies the top headache triggers and offers solutions to headache sufferers. Tylenol is focusing on satisfying what level in the hierarchy of needs?

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Newman's Own (a salad dressing brand) donates 100 percent of its after-tax profits to progressive causes. Newman's Own is focusing on satisfying what level in the hierarchy of needs?

A _____ is a strong stimulus that encourages action to reduce or satisfy a need.

Marci Bello is status-oriented. When she buys clothing she only considers items with well-known "labels" that her friends will notice. This behavior illustrates

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

______ needs are concerned with things that involve a person's interaction with others.