In the example for the 7-step approach (used in the text), it's important to consider what people in each segment do NOT want as well as what they do want.

Name: In the example for the 7-step approach (used in the text), it's important to consider what people in each segment do NOT want as well as what they do want.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is important to consider the negative wants and needs of each segment in order to avoid offering them something that they don't want or need.

In the Example for the 7-Step Approach (Used in the Text)