The seven-step approach to market segmentation does not consider whether a particular submarket can be profitable to the firm until Step 7.

Question

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The seven-step approach to market segmentation involves identifying customer needs, grouping customers into segments, and developing marketing strategies for each segment. The profitability of a particular submarket is not considered until the final step, when the firm evaluates the potential profitability of each segment and decides which segments to target.

The Seven-Step Approach to Market Segmentation Does Not Consider Whether