In the example for the 7-step approach (discussed in the text), the "resort seekers" and the "executives" should be combined because both groups have high incomes.

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Quizplus · Accepted Answer

The 7-step approach focuses on identifying and segmenting customers based on their needs and characteristics, not solely on income. While both "resort seekers" and "executives" may have high incomes, they may have different needs and behaviors that warrant separate targeting and messaging strategies.

In the Example for the 7-Step Approach (Discussed in the Text)