Computer-aided segmenting approaches eliminate the need for managerial judgment and intuition in selecting segmenting dimensions.

Question

Quizplus · Accepted Answer

Computer-aided segmenting approaches can assist in the process of selecting segmenting dimensions, but they cannot completely eliminate the need for managerial judgment and intuition. Human input and interpretation are still necessary to ensure the chosen dimensions align with the company's goals and objectives.

Computer-Aided Segmenting Approaches Eliminate the Need for Managerial Judgment and Intuition