The seven-step approach encourages the use of a market grid (a rectangle with boxes inside) to represent smaller, more homogeneous submarkets.

Name: The seven-step approach encourages the use of a market grid (a rectangle with boxes inside) to represent smaller, more homogeneous submarkets.
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Quizplus · Accepted Answer

The statement is true. The seven-step approach does encourage the use of a market grid to represent smaller, more homogeneous submarkets.

The Seven-Step Approach Encourages the Use of a Market Grid