CRM is a variation of the positioning approach.

Question

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CRM stands for Customer Relationship Management, which is a strategy for managing interactions and relationships with customers. It involves the use of technology, data analysis, and communication tools to improve customer satisfaction, loyalty, and retention. Positioning approach, on the other hand, refers to a marketing strategy that aims to create a unique identity or image for a brand or product in the minds of consumers. While both are important in marketing, they are not variations of each other.

CRM Is a Variation of the Positioning Approach