In the seven-step approach, submarkets are nicknamed based on the qualifying dimensions and a description of the customer types.
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Q57: A firm involved in international marketing should
Q58: The qualifying dimensions help identify the "core
Q59: A determining dimension for segmenting markets actually
Q60: When using the seven-step approach for segmenting
Q61: In the seven-step approach, the basic comfort
Q63: The seven-step approach to market segmentation does
Q64: Clustering techniques can be used in segmenting
Q65: In the seven-step approach, submarkets are nicknamed
Q66: Clustering is a technique that divides a
Q67: CRM is a variation of the positioning
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