When using the seven-step approach for segmenting product-markets, one should brainstorm potential customer needs after defining the broad product-market.

Name: When using the seven-step approach for segmenting product-markets, one should brainstorm potential customer needs after defining the broad product-market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brainstorming potential customer needs is step two in the seven-step approach for segmenting product-markets after defining the broad product-market in step one.

When Using the Seven-Step Approach for Segmenting Product-Markets, One Should