In the seven-step approach, submarkets are nicknamed based on the determining dimensions and a description of the customer types.

Name: In the seven-step approach, submarkets are nicknamed based on the determining dimensions and a description of the customer types.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

This statement is true. In the seven-step approach, submarkets are given nicknames based on the determining dimensions and a description of the customer types, such as "young urbanites" or "thrifty retirees".

In the Seven-Step Approach, Submarkets Are Nicknamed Based on the Determining