A determining dimension for segmenting markets actually affects the purchase of a specific brand in a product-market.

Question

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A determining dimension for market segmentation is typically based on consumer characteristics, needs, or behaviors that influence their purchasing decisions. The segmentation process allows companies to target their marketing efforts to specific groups of consumers who are more likely to buy their products. Therefore, by identifying the relevant determining dimension, companies can tailor their strategies and create a more effective brand positioning that will influence the purchase of their brand in the product-market.

A Determining Dimension for Segmenting Markets Actually Affects the Purchase