Max is in charge of production for a family-owned firm that makes and sells sports gloves including baseball gloves, softball gloves, golf gloves, and more. He has stated that speed of delivery is the most important factor for success in the competitive environment. Which of the following would be the best response to Max?
A) You are right on target, Max. Time is money.
B) You are the man, Max. As long as our price is competitive, speedy delivery will win in today's changing marketplace.
C) Well Max, speed isn't everything. What would exceed our customers' expectations? Some consumers may put more importance on high quality and/or lower prices.
D) Dude, you couldn't be more wrong. Quality is the name of the game. He who has the best product will win in the competitive environment.

Question

Quizplus · Accepted Answer

While speed of delivery is important, it's not the only factor that affects the success of the business. Some customers may prioritize high quality products or lower prices over speedy delivery. It's important to know and understand the needs and preferences of your target market and cater to them accordingly.

Max Is in Charge of Production for a Family-Owned Firm