Secondary data that originate inside the organization are called _____.
A) first order data
B) internal and proprietary data
C) exclusive data
D) valid data

Question

Quizplus · Accepted Answer

Internal and proprietary data refers to data that originates within the organization and is not available to the public or competitors. This includes data from customer databases, sales reports, financial statements, and employee records, among others. It is a valuable source of information for market research and analysis. Options A, C, and D are not the correct terms to describe this type of data.

Secondary Data That Originate Inside the Organization Are Called _____