Question 1

The terms sugging and frugging imply selling and fundraising under the guise of research.

Accepted Answer

Sugging (Selling under the guise of research) and frugging (Fundraising under the guise of research) are both unethical practices that involve using research as a pretext for selling or fundraising. This can involve using surveys or other research methods to collect information from individuals, but then using that information for marketing or fundraising purposes without their consent.

Question 2

Which term is used to refer to the entity for whom research services are being performed?

Accepted Answer

The term "client" refers to the entity who commissions and pays for research services. The other options (doer, participant, intermediary) do not accurately describe the client in this context.

Question 3

All of the following are problems a research director typically faces EXCEPT _____.

Accepted Answer

The other options all describe common challenges that research directors often face. However, the statement that research directors "often do not have the tools available to conduct the research properly" is not typically true, as most research organizations invest in adequate resources and technology to support their research initiatives.

Question 4

Another name for a research assistant is _____.

Accepted Answer

While all of the given options may be roles at a research company, "research assistant" is most commonly interchangeable with "junior analyst." "Research analyst" typically refers to a more experienced or higher-level position, while "research vice president" is a senior leadership role. "Account executive" is a sales-focused role and not directly related to research.

Question 5

Caleb's job at a research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?

Accepted Answer

Caleb's job title as a person who provides technical assistance with questionnaire design suits the description of a research assistant. Director of research usually oversees the research operations. Forecast analyst predicts future trends in the market, while research generalist is someone who can conduct any aspect of research.

Question 6

Commercial providers of research services are called _____.

Accepted Answer

Commercial providers of research services are typically referred to as research suppliers, as they supply research services to businesses and organizations.

Question 7

An Institutional Review Board (IRB) is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.

Accepted Answer

IRB's review a proposed research design to try to make sure that no harm can come to any research participant.

Question 8

Which of the following errors become more prominent when research studies are rushed?

Accepted Answer

When research studies are rushed, there is a higher probability of committing various errors, such as conducting a study that is not needed, addressing the wrong issue, and facing sampling difficulties. Rushing a research study could also lead to inaccurate data collection and analysis, unreliable results, and potential harm to participants or stakeholders. Therefore, it is important to take enough time and careful planning to avoid these errors and ensure the validity and rigor of the research.

Question 9

All of the following are advantages of in-house research EXCEPT _____.

Accepted Answer

In-house research may not necessarily provide more objectivity than outsourcing research to an impartial third party.

Question 10

Which of the following can effectively serve as a link between management and the research specialist?

Accepted Answer

The answer of Which of the following can effectively serve...

Question 11

A false experimental effect that is used to create the perception of a true experimental effect is called a placebo effect.

Accepted Answer

A placebo effect is a false experimental effect that is used to create the perception of a true experimental effect.

Question 12

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?

Accepted Answer

A job posting that specifically mentions forecasting sales using SPSS software is most likely looking for a Forecast Analyst. This role would require knowledge of statistical analysis and the ability to use software such as SPSS to make predictions about future sales trends. The other options, while they may require knowledge of SPSS, do not necessarily relate to forecasting sales.

Question 13

A breech of confidentiality occurs when one researcher works for two competing companies.

Accepted Answer

A breach of confidentiality occurs when confidential information is disclosed without authorization, not merely by working for two competing companies.

Question 14

Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data?

Accepted Answer

The manager of decision support systems supervises the collection and analysis of CRM data as part of their responsibilities. The director of marketing research may have a broader role, focusing on overall marketing strategy rather than data management tasks. Research analysts and research assistants may be involved in the data collection and analysis process, but typically do not have supervisory authority.

Question 15

3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as _____.

Accepted Answer

Cross-functional teams consist of employees from different functional areas working together towards a common goal or project, in this case new-product development. Syndicated teams refer to groups of individuals or organizations that come together for a specific purpose, while synergistic teams focus on achieving synergy or increased effectiveness through collaboration. Focus groups are a specific type of market research where a small group of individuals are brought together to provide feedback on a product or service. In this scenario, the description given fits best with the concept of cross-functional teams.

Question 16

Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn't have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose?

Accepted Answer

Hiring an outside agency with local expertise can provide a specialized and deeper understanding of the foreign market, which can be especially important for a company like Best Buy that is expanding internationally. The other options (B, C, and D) do not necessarily provide a strong enough reason to hire an outside agency over conducting research in-house.

Question 17

Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities?

Accepted Answer

The answer of Who is responsible for client contact, project...

Question 18

The purpose of a push poll is to push consumers into a pre-determined response.

Accepted Answer

The purpose of a push poll is to influence or manipulate the respondent's opinion or behavior by pushing them towards a pre-determined response.

Question 19

_____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.

Accepted Answer

Cross-functional teams are composed of individuals from different functional areas who come together to work on a specific project or goal. This allows for a diversity of perspectives and expertise to be brought together and can lead to more innovative solutions. Specialized and task-oriented teams focus on specific functions or projects, while hybrid teams are a combination of different team structures.

Question 20

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____.

Accepted Answer

The answer of A possible advantage of an outside research...

Quiz 5: The Human Side of Business Research: Organizational and Ethical Issues