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Business Research Methods Study Set 3
Quiz 18: Fieldwork
Path 4
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Question 41
Multiple Choice
Managers of field operations perform which function?
Question 42
Multiple Choice
All of the following are required practical rules for research inquiry that should be followed EXCEPT _____.
Question 43
Multiple Choice
A form of interviewer cheating in which an interviewer makes up the responses instead of conducting an actual interviewer is called _____.
Question 44
Short Answer
A research supplier that specializes in data collection is called a(n) ______.
Question 45
Short Answer
When an interviewer is trained to record the respondent's answers to open-ended questions by using the exact words used by the respondent, this is another way of saying: "Record the respondent's answers ______."
Question 46
Short Answer
The _____ compliance technique has the potential to be unethical if the respondent is deceived with an illegitimate initial request.
Question 47
Multiple Choice
_____ involves quality-control procedures in fieldwork intended to ensure that interviewers are following the sampling procedures and to determine whether interviewers are cheating.
Question 48
Multiple Choice
After calling several respondents, a supervisor learned that a fieldworker filled in fake answers on several surveys rather than contacting respondents. The fieldworker's behavior is an example of _____.
Question 49
Multiple Choice
When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code, the field supervisor is conducting _____.
Question 50
Short Answer
When a field interviewer asks a respondent to elaborate on a brief response in order to understand better what the respondent really meant, this is called a(n) ______ technique.
Question 51
Short Answer
When a field interviewer believes that the respondent has more to say to a question and waits patiently for the respondent to continue talking, this is called a(n) ______ probe.
Question 52
Short Answer
When potential respondents are asked to agree to a small request (e.g. a five-minute interview) in the hope that they will agree to a much larger request (e.g. a 90-minute depth interview), this is an example of the ______ technique.