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Business Research Methods Study Set 3
Quiz 17: Determination of Sample Size: a Review of Statistical Theory
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Question 61
Short Answer
The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ______.
Question 62
Short Answer
The percentage of elements that meet some criterion is referred to as the _____.
Question 63
Short Answer
A frequency distribution of the population elements is called a(n) _____ distribution.
Question 64
Short Answer
A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n) _____.
Question 65
Multiple Choice
The formula below is used to calculate the ______ . (ZS/E)
2
Question 66
Short Answer
Traditionally, market researchers have used the ______ percent confidence level in research studies.
Question 67
Short Answer
The simplest measure of the dispersion of a set of scores is the ______ .
Question 68
Short Answer
The middle score in the rank order of scores is called the ______ score.
Question 69
Multiple Choice
In statistical terms, ______ the sample size ______ the width of the confidence interval about the mean at a given confidence level.
Question 70
Short Answer
When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a(n) ______.
Question 71
Short Answer
A specified range of numbers within which a population mean is expected to lie is known as the ______ estimate.
Question 72
Multiple Choice
If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____.
Question 73
Short Answer
Three factors in determining sample size for questions involving means are: (1) the variance, or heterogeneity, of the population; (2) the magnitude of acceptable error; and (3) the _____.