Question 1

Across cultures,the kind of stereotype found most consistently in advertising is that

Accepted Answer

Out of the given options, the most consistent stereotype found in advertising across cultures is that women are portrayed as passive and dependent. This stereotype is perpetuated through the portrayal of women in traditional gender roles such as homemakers, caregivers or sex objects. Such representations reinforce gendered expectations and reinforce gender inequality. While the other options may also be present in advertising, they may not be as consistent or pervasive as the portrayal of women as passive and dependent.

Question 2

According to the authors of your text,people's common perceptions of the effectiveness of advertising is ironic in that most people believe ____ are ineffective,but they are actually fairly effective,and most people believe ____ are effective,but they really are not very effective.

Accepted Answer

The answer of According to the authors of your text,people's...

Question 3

In the Yale Attitude Change approach,there are three components to attitude change.Identify and describe these three parts of the model.Then state the major criticism of this model.

Accepted Answer

The answer of In the Yale Attitude Change approach,there are...

Question 4

Briefly compare the classic Yale Attitude approach of Carl Hovland and his colleagues with more contemporary approaches such as Richard Petty's and John Cacioppo's (1986)elaboration likelihood model.

Accepted Answer

The answer of Briefly compare the classic Yale Attitude approach...

Question 5

Although controlled laboratory studies have shown that,under highly controlled conditions,subliminal stimuli can affect people's ____,they do not show that such stimuli affect ____.

Accepted Answer

Controlled studies indicate that subliminal stimuli can influence emotions about unfamiliar stimuli but do not demonstrate an ability to alter behavior against people's wishes.

Question 6

In a study by Karremans et al (2006),students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later,when offered to choose a drink,participants who were ____ were likely to choose the "Lipton Ice".

Accepted Answer

The study found that participants who were thirsty were more likely to choose "Lipton Ice" after being subliminally exposed to its images.

Question 7

Do fear-arousing messages work? A social psychologist would probably say,"It depends." It depends on what?

Accepted Answer

The answer of Do fear-arousing messages work? A social psychologist...

Question 8

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research by Grabe and his colleagues (2008),how does advertising impact women's satisfaction with their body image?

Accepted Answer

Research by Grabe and his colleagues (2008) suggests that advertising tends to negatively impact women's satisfaction with their body image. This effect is not limited to women who are overweight or have a poor body image, but rather is observed across a broad range of women.

Question 9

According to the authors,a particularly dangerous effect of advertising is that it

Accepted Answer

The authors state that a particularly dangerous effect of advertising is that it "reinforces and perpetuates stereotypes."

Question 10

Based on research presented by the authors of your text on advertising and women's body image,why is there a concern about ads which feature extremely thin (even anorexic)women?

Accepted Answer

The research suggests that ads featuring extremely thin women are associated with poor body image, which can lead to negative consequences such as eating disorders, depression, and anxiety.

Question 11

Based on evidence from Karremans et al (2006)about how subliminal messages can affect our product choices,who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

Accepted Answer

According to the study, individuals who were hungry or had a strong desire for the product were more likely to be influenced by subliminal messages. Therefore, Jessica, who was hungry for candy, would be most likely to purchase the Choco-Yum candy bar after seeing a subliminal message.

Question 12

An attitude can exist at two levels: implicit and explicit.Define an attitude at each level and explain the distinctions between the two.

Accepted Answer

The answer of An attitude can exist at two levels:...

Question 13

In general,what is an attitude? Provide an example of an attitude toward some person or thing,and identify the affective,cognitive,and behavioral components of that attitude.

Accepted Answer

The answer of In general,what is an attitude? Provide an...

Question 14

There is evidence that subliminal messages can influence people in ____,but that such messages probably have very little influence in ____.

Accepted Answer

Studies have shown that subliminal messages can have a small effect on attitudes or preferences in a laboratory setting, but in real-world situations, where there are distractions and a wide range of other influences, any effect is likely to be minimal or non-existent.

Question 15

According to the authors,consumers are advised to be less concerned about the presence of subliminal messages in advertising,and more concerned that ads

Accepted Answer

The authors suggest that consumers should be more concerned about how ads shape and perpetuate cultural stereotypes rather than the presence of subliminal messages.

Question 16

Describe when people are more likely to use the central route to persuasion,and when they are more likely to use the peripheral route.When people are using the central route,what will make an appeal more persuasive? When they are using the peripheral route,what will make an appeal more persuasive?

Accepted Answer

The answer of Describe when people are more likely to...

Question 17

Imagine you want to change someone's attitude on what car to purchase.Describe how you would form your arguments if you wanted to use central routes of persuasion.Then describe how you could form your arguments using peripheral routes of persuasion.Which type of persuasion would lead to long-lasting attitude change?

Accepted Answer

The answer of Imagine you want to change someone's attitude...

Question 18

Which of the following is the most accurate statement about advertising?

Accepted Answer

Research has shown that people often underestimate the influence of regular advertising on their behavior while overestimating the influence of subliminal advertising. The statement about conveying a lot of information may be true in certain cases, but it is not the most accurate statement about advertising overall.

Question 19

In a study by Karremans et al (2006),students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later,when offered to choose a drink,participants who were thirsty were likely to choose ____.

Accepted Answer

The study suggests that subliminal exposure to the brand name "Lipton Ice" can influence beverage choice, particularly if the participants are thirsty. Therefore, participants who were thirsty were likely to choose "Lipton Ice" when offered a drink, making choice D the best answer.

Question 20

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

Accepted Answer

The answer of How can cognitive dissonance create attitude change?...

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

Across cultures,the kind of stereotype found most consistently in advertising is that

According to the authors of your text,people's common perceptions of the effectiveness of advertising is ironic in that most people believe are ineffective,but they are actually fairly effective,and most people believe are effective,but they really are not very effective.

In the Yale Attitude Change approach,there are three components to attitude change.Identify and describe these three parts of the model.Then state the major criticism of this model.

Briefly compare the classic Yale Attitude approach of Carl Hovland and his colleagues with more contemporary approaches such as Richard Petty's and John Cacioppo's (1986)elaboration likelihood model.

Although controlled laboratory studies have shown that,under highly controlled conditions,subliminal stimuli can affect people's ,they do not show that such stimuli affect .

In a study by Karremans et al (2006) ,students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later,when offered to choose a drink,participants who were ____ were likely to choose the "Lipton Ice".

Do fear-arousing messages work? A social psychologist would probably say,"It depends." It depends on what?

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research by Grabe and his colleagues (2008) ,how does advertising impact women's satisfaction with their body image?

According to the authors,a particularly dangerous effect of advertising is that it

Based on research presented by the authors of your text on advertising and women's body image,why is there a concern about ads which feature extremely thin (even anorexic) women?

Based on evidence from Karremans et al (2006) about how subliminal messages can affect our product choices,who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?