Danielle,a graduate in fashion technology,always found it tough to find clothes for her as she belonged to the category of plus-size.Hence,she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women.In developing a marketing plan,Danielle should typically begin by defining the _____.

Question

Quizplus · Accepted Answer

Danielle should begin by defining her target market, which in this case is plus-size and extremely tall women. This will help her focus her marketing efforts on this specific group of consumers and tailor her product offerings to meet their needs. The other options, such as the current situation, 4 Ps, and marketing strategy, can come after the target market has been identified.

Danielle,a Graduate in Fashion Technology,always Found It Tough to Find