__________ recognizes the potential for valuable innovations to be launched from lower organizational levels and diverse locations, including emerging markets.
A) Reverse innovation
B) Forward innovation
C) Commercializing innovation
D) Virtual innovation

Question

Quizplus · Accepted Answer

Reverse innovation refers to the process of developing new products or services in emerging markets and then introducing them in developed markets. This approach recognizes the potential for valuable innovations to come from diverse locations and lower organizational levels, rather than just from the top-down approach of traditional innovation.

__________ Recognizes the Potential for Valuable Innovations to Be Launched