Question 1

The only ways a niche can be defined are by customer profile and by geography.

Accepted Answer

There are many ways a niche can be defined, including by product or service type, by industry or market sector, by behavior or interest, and more. Customer profile and geography are just two possible ways to define a niche, but not the only ones.

Question 2

On the Web,"more" does not necessarily equate to "better."

Accepted Answer

This statement is true because while there is a vast amount of information available on the web, not all of it is accurate, useful or relevant. It is important to carefully evaluate sources and content in order to make informed decisions and avoid misinformation. Quality is more important than quantity.

Question 3

One way to have a killer Web site is to surprise customers by high charges at checkout.

Accepted Answer

Surprising customers with high charges at checkout is not a good practice for creating a killer Web site. It can lead to distrust, negative reviews, and loss of customers. A killer Web site is one that is user-friendly, informative, visually appealing, and offers high-quality products or services at a fair price. It should also have an easy and transparent checkout process with no hidden fees or charges.

Question 4

It really is not necessary to put the company's Web address on everything a company publishes since the company's name is listed on all search engines.

Accepted Answer

While it may be true that a company's name is listed on search engines, including the company's web address on publications can still be beneficial in driving traffic and increasing brand recognition.

Question 5

Another important measure of Web success is the conversion (or browse-to-buy)ratio,which measures the proportion of visitors to a site who actually make a purchase.

Accepted Answer

The statement is true. The conversion or browse-to-buy ratio is a critical metric that measures the effectiveness of a website's ability to turn visitors into customers.

Question 6

A specific design tip is to include a menu bar at the bottom of each page.

Accepted Answer

It is more common and expected to have a menu bar at the top of each page. Placing it at the bottom may confuse users and lead to a poor user experience.

Question 7

One of the simplest ways to establish credibility with customers is to use brand names they know and trust.

Accepted Answer

Using well-known and respected brand names in marketing and advertising can increase the perceived credibility and trustworthiness of a product or service among customers. It is a common strategy used by businesses to build brand recognition and reputation.

Question 8

Secure fire layer (SFL)technology is being used to encrypt customers' transaction information as it travels across the Internet.

Accepted Answer

Secure fire layer (SFL) technology does not exist; the correct term is Secure Sockets Layer (SSL), which is used to encrypt data as it travels across the internet.

Question 9

The most common problem with online credit card transaction is chargebacks,online transactions that customers dispute.

Accepted Answer

Chargebacks are indeed the most common problem with online credit card transactions, as customers may dispute the transaction if they did not receive the expected product or service, or if they believe the transaction was fraudulent. This can result in the merchant losing the payment, as well as additional fees and penalties.

Question 10

The back office is less important than the Web site.

Accepted Answer

Both the back office and the website are equally important as they work together to ensure the smooth running of a business. The back office handles tasks such as accounting, inventory management, and customer support, which are crucial for the success of the business. A well-functioning back office is necessary to ensure a seamless experience for customers on the website. Therefore, both aspects are important, and one cannot be deemed less significant than the other.

Question 11

It is important to have fancy typefaces and large fonts on a web page.

Accepted Answer

It is not important to have fancy typefaces and large fonts on a web page. In fact, it can often be a distraction and hinder readability. It is more important to use a legible font and appropriate font size for the content on the page.

Question 12

It is not necessary to provide a street address,an e-mail address,and a toll free telephone number on the company's Web site to prove the legitimacy of the business.

Accepted Answer

The answer of It is not necessary to provide a...

Question 13

Intrusion detection software constantly monitors the activity on a company's network server and sounds an alert if it detects someone breaking into the company's computer system or if it detects unusual network activity.

Accepted Answer

Intrusion detection software is designed to constantly monitor network activity and identify potential threats, alerting system administrators when any suspicious behavior is detected. This helps companies to quickly respond to potential security breaches and protect their data from unauthorized access or theft.

Question 14

A more meaningful way to track activity on a Web site is through pop-ups,which have the goal of helping entrepreneurs understand visitors' online behavior.

Accepted Answer

Pop-ups are often seen as annoying and intrusive by website visitors, and may even lead them to leave the site. More meaningful ways of tracking activity can include analyzing user data and behavior through analytics tools, heatmaps, and user feedback surveys.

Question 15

Web-based entrepreneurs often discover that the greatest challenge their businesses face is attracting customers on the Web and not necessarily creating a workable order fulfillment strategy.

Accepted Answer

The answer of Web-based entrepreneurs often discover that the greatest...

Question 16

Conversion rate is not the same as the click-through rate.

Accepted Answer

Conversion rate measures the percentage of people who completed a desired action (such as making a purchase or filling out a form) after clicking through to a website or landing page, while click-through rate measures the percentage of people who clicked on an ad or link to visit a website or landing page. They are two separate metrics that are used to evaluate different aspects of a digital marketing campaign.

Question 17

One of the most important words on the Internet is "free."

Accepted Answer

"Free" is a significant term on the Internet as it is often used to attract users to various products or services online. Many websites offer free trials, downloads, or subscriptions to gain more customers. Additionally, people often search for free resources, such as eBooks or software, on the Internet. Thus, the word "free" plays a crucial role in online marketing and user behavior.

Question 18

Domain names are given on a first-come,first-serve basis.

Accepted Answer

Domain names are indeed given on a first-come, first-serve basis. Once a domain name is registered, it becomes unavailable for others to use unless the owner of the domain chooses to release it or fails to renew it.

Question 19

To be successful,both off-line and online companies require solid planning and a well-formulated strategy that emphasizes customer service.

Accepted Answer

Planning and a customer-focused strategy are crucial for success in both physical and online business environments.

Question 20

Developing a community via the company's Web site is to increase customer loyalty by giving customers the chance to interact with other like-minded visitors or with experts to discuss and learn more about topics they are passionate about.

Accepted Answer

Building a community on a company's website can lead to increased customer loyalty and engagement by allowing customers to connect with others who share similar interests or with experts on topics related to the company's products or services.

Quiz 13: E-Commerce and Entrepreneurship