Question 1

A ________ is a social media site where users,not owners,contribute most of the content.
A)branded channel
B)user-generated content site
C)content curation channel
D)central hub
E)content marketing site

Accepted Answer

A branded channel refers to a social media site that is fully owned and controlled by a brand. A content curation channel is a social media account or website that aggregates and shares content from other sources. A central hub could refer to a website or platform that serves as a central point for a company's online presence. A content marketing site is a website or platform that is focused on promoting a brand's products or services through content marketing strategies. Therefore, the best choice for a social media site where users contribute most of the content is B) user-generated content site. Examples include Reddit, Tumblr, and YouTube.

Question 2

As an alternative to newsfeeds,________ involves aggregating (gathering)and curating (sorting,categorizing,and presenting)information on a particular topic in a way that makes it convenient for targeted readers.
A)blog rolling
B)content curation
C)sentiment analysis
D)hub syndication
E)virtual categorization

Accepted Answer

The description fits the concept of content curation, which involves gathering and presenting information in a way that makes it easy for specific audiences to consume. Blog rolling refers to showcasing links to other blogs, sentiment analysis involves analyzing opinions and emotions from online content, hub syndication involves distributing content through multiple channels, and virtual categorization is not a commonly used term.

Question 3

RSS feeds can benefit readers who want to subscribe to timely updates from websites or to aggregate feeds from many sites.However,a drawback to RSS feeds involves the "fire-hose effect" of
A)having old messages purged by new messages.
B)being discouraged because it's so hard to subscribe to RSS feeds.
C)getting so many feeds so fast that it's impossible to manage them.
D)RSS feeds that separate trivial articles from those that are essential.
E)all of the above.

Accepted Answer

The "fire-hose effect" refers to the overwhelming amount of feeds that can be received at once, making it difficult to manage them effectively. This is a common drawback of RSS feeds, as subscribers can quickly become inundated with updates from multiple sources.

Question 4

In business communication,email is often replaced by other tools that provide better support for instant communication and real-time collaboration.

Accepted Answer

Many businesses have switched to instant messaging tools like Slack, Microsoft Teams, or Google Hangouts for real-time communication and collaboration, while email remains as a formal mode of communication.

Question 5

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.
A)epigram
B)email signature
C)subject line
D)salutary close
E)email letterhead

Accepted Answer

An email signature is a block of text that is automatically added to the end of an email message which includes your name, title, company, and contact information. An epigram is a concise, witty saying or remark, which is not related to email signatures. A subject line is the brief summary of the email’s topic or subject highlighted in the message's header. Salutary close refers to the closing line of an email message indicating goodwill. An email letterhead is the top section of an email message containing information such as the sender’s name, address, and logo.

Question 6

Which of the following will help you write effective email messages?
A)clarify meaning with the use of emoticons
B)avoid sending long,complex messages
C)assume the email will be read on a large screen
D)use all caps to bring attention to critical information
E)use as many acronyms as possible

Accepted Answer

Avoiding sending long, complex messages is important in making sure that the recipient understands the information being conveyed. Short, clear messages are more likely to be read and acted upon in a timely manner.

Answer: C
 Assuming the email will be read on a large screen is important because it allows the sender to format the message in a way that is visually appealing and easy to read. Additionally, assuming the recipient is reading on a large screen ensures that any attachments or images included in the email will be easily visible.

Usage of emoticons can be unprofessional, using all caps can be perceived as shouting, and using too many acronyms can be confusing for the recipient who may not be familiar with them.

Question 7

Some email users employ ________ to express emotional nuances in casual or informal email messages.
A)emoticons
B)monograms
C)cyphers
D)cryptograms
E)capital letters

Accepted Answer

Emoticons are used to express emotional nuances in casual or informal email messages. Monograms are initials used as a logo or design, cyphers are secret codes, and cryptograms are puzzles that use codes or ciphers. Capital letters can be used for emphasis or to express shouting, but they do not convey emotional nuances in the same way that emoticons do.

Question 8

Which one of the following is a planning step in creating effective email messages?
A)following company email guidelines and policies
B)double-checking your recipient list before sending your message
C)creating informative subject lines that clarify the purpose of your message
D)deciding whether to mark your message as "urgent"
E)writing a concise statement of audience needs

Accepted Answer

The answer of Which one of the following is a...

Question 9

YouTube,Wikipedia,and Twitter are popular examples of
A)general-purpose social networks.
B)user-generated content sites.
C)community macromedia outlets.
D)private-label social networks.
E)personalized synchronous networks.

Accepted Answer

YouTube, Wikipedia, and Twitter all rely on user-generated content, where users create and upload the majority of the content on the site. This distinguishes them from general-purpose social networks (which facilitate social connections but don't necessarily focus on user-generated content), private-label social networks (which are sponsored by a single organization), and personalized synchronous networks (which focus on real-time communication between pre-selected groups of people). Community macromedia outlets is not a commonly used term.

Question 10

The ________ of an email is important because it helps readers decide whether to read the message or delete it.
A)subject line
B)final paragraph
C)signature block
D)complimentary close
E)salutation

Accepted Answer

The subject line is the most important part of an email as it gives the reader a brief idea of what the email is about and helps them decide whether to open or delete it. The other options are important parts of an email but do not have as much impact as the subject line in terms of grabbing the reader's attention.

Question 11

An effective email subject line is very short and describes only the general topic of the message.

Accepted Answer

An effective email subject line should be concise but also specific enough to give the recipient a clear idea of the message's content, encouraging them to open the email.

Question 12

Email messages
A)generally require less care than other messages,since email is temporary and easily deleted.
B)should be written with the assumption that they will be stored forever.
C)should always be less formal in business than messages in other media.
D)should be replaced with IM whenever possible.
E)are a productive tool to gain access to anyone in the organization.

Accepted Answer

Emails should be written with the assumption that they will be stored forever as they can be easily saved and retrieved. It is important to consider the impact of the language used in email messages, as they can potentially last longer than traditional forms of communication.

Question 13

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that
A)community Q&A sites are a fad,so responding to questions is a waste of time.
B)your reply to the question will only be relevant to the person who asked it.
C)material that's posted on a community Q&A site won't be visible for long.
D)responding to questions can be fun,even if you don't know what you're talking about.
E)you're responding in advance to anyone who has the same question and visits the site.

Accepted Answer

Responding to questions on community Q&A sites can establish your expertise and build your personal brand. Your response will be visible to not just the person who asked the question, but also to anyone who visits the site with the same question in the future. It's a way to showcase your knowledge and potentially attract new followers or clients. Options A, B, and D are incorrect as they either dismiss the importance of community Q&A sites, are only relevant to one person, or suggest giving incorrect information for fun. Option C is not entirely true, as some Q&A sites have material that remains visible for extended periods of time.

Question 14

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer videos to their followers via their ________ on YouTube.
A)retail channels
B)private channels
C)branded channels
D)pay-for-view channels
E)cable-ready channels

Accepted Answer

Branded channels are channels on YouTube that are specifically created and owned by a brand or company, and feature their own content. Starbucks Coffee, Animal Planet, and Turner Classic Movies all have branded channels on YouTube where they offer videos to their followers.

Question 15

Email hygiene refers to
A)the absence of slang and informal language in email messages.
B)a nationwide movement to do away with information overload.
C)all the efforts companies make to keep email clean and safe.
D)refraining from using foul language in email.
E)software that scans email messages for misspelled addresses.

Accepted Answer

Email hygiene refers to all the measures taken by companies to keep email clean and safe. This includes avoiding spam, protecting against viruses, and ensuring that emails are legitimate and not a security risk.

Question 16

The subject line of an email message
A)is rarely read by the recipient.
B)helps recipients decide whether to read the message.
C)should describe only the general topic of the message.
D)must never extend beyond three words.
E)can be left off if there is a personal relationship.

Accepted Answer

The subject line is often the first thing the recipient sees, and it can determine whether or not they open the email. Therefore, a clear and attention-grabbing subject line is important in getting the recipient to read the message.

Question 17

In a court of law,email messages and other electronic documents can have the same weight as printed documents.

Accepted Answer

This is true. Electronic evidence can be admissible in court and given the same weight as traditional printed documents, as long as it meets certain criteria such as authenticity and reliability.

Question 18

Because many email programs display the first few words or lines of incoming messages,you should
A)be vague in your first sentence,to entice the reader to open the message.
B)leave several blank lines at the beginning of each message.
C)treat the first sentence of the message as an extension of your subject line.
D)use phrases such as "MUST READ" in your first sentence.
E)include symbolism to get your readers interest.

Accepted Answer

Treating the first sentence of the message as an extension of your subject line is the best option. This provides a clear and concise summary of the message's content and helps the reader to decide if they want to continue reading or not. Using vague language, leaving blank lines or using phrases like "MUST READ" can come across as clickbait and may turn readers off. Using symbolism can also be confusing or off-putting for some readers.

Question 19

Many companies have formal email policies that include restrictions on sending
A)personal messages via corporate email.
B)confidential or proprietary information.
C)material that might be objectionable or offensive to others.
D)sensitive content.
E)all of the above.

Accepted Answer

Many companies have formal email policies that include restrictions on sending personal messages via corporate email, confidential or proprietary information, material that might be objectionable or offensive to others, and sensitive content. It is important for employees to be aware of and adhere to these policies to maintain a professional and secure workplace environment.

Question 20

When you're writing email messages in the workplace,remember that business emails
A)require a higher level of quality than personal emails.
B)should never be shorter than one screen.
C)aren't constrained by the rules of grammar,punctuation,and syntax.
D)are the best medium for internal messages,regardless of their content.
E)should be written in the same format as a personal email.

Accepted Answer

Business emails require a higher level of quality than personal emails because they are a formal means of communication and represent the sender's professionalism and the company's image.

Quiz 7: Crafting Messages for Digital Channels

A ________ is a social media site where users,not owners,contribute most of the content.

As an alternative to newsfeeds,________ involves aggregating (gathering) and curating (sorting,categorizing,and presenting) information on a particular topic in a way that makes it convenient for targeted readers.

RSS feeds can benefit readers who want to subscribe to timely updates from websites or to aggregate feeds from many sites.However,a drawback to RSS feeds involves the "fire-hose effect" of

In business communication,email is often replaced by other tools that provide better support for instant communication and real-time collaboration.

A(n) ________ includes items such as your name,title,company,and contact information at the end of your email messages.

Which of the following will help you write effective email messages?

Some email users employ ________ to express emotional nuances in casual or informal email messages.

Which one of the following is a planning step in creating effective email messages?

YouTube,Wikipedia,and Twitter are popular examples of

The ________ of an email is important because it helps readers decide whether to read the message or delete it.

An effective email subject line is very short and describes only the general topic of the message.

Email messages

Community Q&A sites offer opportunities for building your personal brand.When you're responding to an individual's question,keep in mind that

Starbucks Coffee,Animal Planet,and Turner Classic Movies offer videos to their followers via their ________ on YouTube.

Email hygiene refers to

The subject line of an email message

In a court of law,email messages and other electronic documents can have the same weight as printed documents.

Because many email programs display the first few words or lines of incoming messages,you should

Many companies have formal email policies that include restrictions on sending

When you're writing email messages in the workplace,remember that business emails