Question 1

Your textbook identified a number of mobile banking security risks. Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.
A) Phishing
B) Smishing
C) Cloning
D) Vishing

Accepted Answer

The term used to describe sending a fraudulent communication, such as an email, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called "Phishing."

Question 2

Many businesses use _______________, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using this approach.
A) SMS code
B) Short code
C) Text message service TMS) code
D) Service ID

Accepted Answer

The correct term for an easy to remember 5 or 6 digit number used for text message services is a short code.

Question 3

Using Google Wallet, consumers can pay for goods in stores. At check out, mobile users simply pass or tap their phone on a merchant terminal and payment is transferred. Users receive an SMS text message confirmation. The Google Wallet and similar payment systems are based on _________________________ technology.
A) Bar code
B) QR code
C) Augmented reality
D) Near field communications NFC)

Accepted Answer

The Google Wallet and similar payment systems use Near field communications (NFC) technology to transfer payment information between the mobile user's device and the merchant terminal.

Question 4

The ability to make ______________________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.
A) Mini-transfer exchanges
B) Micropayments
C) Micro-credit charges
D) Mini-credit transactions

Accepted Answer

Micropayments are small, electronic transactions that are typically done through a mobile device. This allows individuals to make quick and easy payments for small purchases, such as buying a snack from a vending machine or paying for street parking. Mini-transfer exchanges, micro-credit charges, and mini-credit transactions are not commonly used terms in this context.

Question 5

In addition to paying bills through wireline banking or from ATMs, a number of companies are now providing their customers with the option of paying bills directly from a cell phone. This trend is proving particularly attractive to mobile users in ______________________.
A) Europe
B) North America
C) Developing countries
D) Senior citizen communities

Accepted Answer

Mobile payments are particularly attractive to users in developing countries, where access to traditional banking services may be limited and mobile phones are often the primary means of accessing the internet.

Question 6

__________________ technology is emerging as an alternative to __________________.
A) Mobile Visual Search MVS) / QR codes
B) Mobile Visual Search MVS) / Augmented reality
C) Augmented reality / QR codes
D) Augmented reality / Mobile Visual Search MVS)

Accepted Answer

Mobile Visual Search (MVS) technology is emerging as an alternative to QR codes because it allows users to search for information or identify objects in the real world by simply pointing their mobile device's camera at them, offering a more intuitive and seamless experience compared to scanning QR codes.

Question 7

The picture below is an example of an) _______________________. 
A) Mobile bar code
B) Augmented reality code
C) QR Quick Response) code
D) Mobile Visual Search code

Accepted Answer

The picture shown in the description is a QR (Quick Response) code. These codes store information that can be easily accessed by scanning the code with a smartphone camera. They have become popular for product packaging, promotional materials, and event tickets.

Question 8

As mobile commerce grows, there is a greater demand for __________________ that make transactions from smartphones and other mobile devices convenient, safe, and secure.
A) Websites
B) Debit cards
C) Credit cards
D) Payment systems

Accepted Answer

As the question asks for what is needed to make transactions from smartphones and other mobile devices convenient, safe, and secure, the best choice is payment systems. Websites, debit cards, and credit cards can all be used in mobile commerce, but payment systems specifically cater to the needs and security concerns of mobile transactions.

Question 9

Graphic images like the one below are typically used for _______________________. 
A) Providing links to online content
B) Innovative brand logos
C) Generating augmented reality images
D) Reprogramming mobile devices

Accepted Answer

Graphic images like the one shown are typically used for providing links to online content through the use of QR codes.

Question 10

The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.
A) Geographic
B) Location-based
C) Augmented reality
D) Brand app

Accepted Answer

Foursquare's use of the mobile device's GPS system to determine the user's location and target them with timely and relevant promotional messages is an example of location-based marketing.

Question 11

Your textbook identified a number of mobile banking security risks. Using a fraudulent voice or voice mail message, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.
A) Phishing
B) Smishing
C) Cloning
D) Vishing

Accepted Answer

The act of using a fraudulent voice or voice mail message to trick someone into divulging sensitive information is known as "vishing." This type of attack is becoming more common as mobile phone usage increases, and it can be difficult for individuals to distinguish between legitimate and fraudulent calls. It is important to be cautious when receiving unsolicited phone calls and to avoid sharing personal information unless you can verify the caller's identity.

Question 12

____________________ is generally defined as carrying out banking transactions and other related activities via mobile devices. The services offered include bill payments and money transfers, account administration and check book requests, balance inquiries and statements of account, interest and exchange rates, and so on.
A) Mobile economics
B) Mobile finance
C) Mobile business
D) Mobile banking

Accepted Answer

Mobile banking is the term used for carrying out banking activities through mobile devices such as smartphones or tablets. This includes a variety of services such as bill payments, money transfers, balance inquiries, and more. Mobile banking has become increasingly popular due to its convenience and accessibility.

Question 13

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle ___________________, or transactions involving relatively small sums of money.
A) Mini-transfers
B) Micro-credits
C) Micropayments
D) Piece meal payments

Accepted Answer

Micropayments refer to transactions involving small sums of money, which is an advantage of mobile payment systems over traditional credit card systems. Options A, B, and D are not commonly used terms in the context of mobile payment systems.

Question 14

Your textbook identified a number of mobile banking security risks. Duplicating the Electronic Serial Number ESM) of one phone and using it in a second phone is called ______________. This allows the perpetrator to have calls and other transactions billed to the original phone.
A) Phishing
B) Smishing
C) Cloning
D) Vishing

Accepted Answer

Cloning is the duplication of the ESM of one phone and using it in a second phone, allowing the perpetrator to have calls and other transactions billed to the original phone. Phishing is a type of cyber attack where the perpetrator tries to trick someone into providing sensitive information such as passwords or banking details. Smishing is a form of phishing that uses SMS messages. Vishing is a type of phishing that uses voice calls. Therefore, the correct answer is C) Cloning.

Question 15

Starbucks allows customers to pay with their mobile devices. Customers create an account with Starbucks as part of the retailer's loyalty program, and transfer money to a pre-paid account. Upon check out, users activate the Starbucks app, which creates a _____________ that can be scanned at check out.
A) Seven digit numerical code
B) Bar code or QR code
C) Credit voucher
D) Password

Accepted Answer

The question specifically mentions a "scanned" code, which suggests a bar code or QR code. Additionally, Starbucks has publicly advertised the use of a mobile app with a "bar code scanner" feature for payment. Therefore, choice B, bar code or QR code, is the best choice.

Question 16

Your textbook identified a number of mobile banking security risks. Using a fraudulent text message SMS), to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________ .
A) Phishing
B) Smishing
C) Cloning
D) Vishing

Accepted Answer

The mobile banking security risk described in the question is specifically related to the use of text messages (SMS), which is known as "smishing" (a combination of SMS and phishing). Phishing refers to the more general method of using fraudulent messages to trick individuals into divulging sensitive information, while vishing specifically refers to using voice calls to do the same. Cloning refers to the act of creating a replica of someone's phone, often to make unauthorized calls or access data.

Question 17

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of ______________, ________________, payment methods, and even location.
A) Previous purchases, product preferences
B) Privacy concerns, government regulations
C) Brand attitudes, political preferences
D) Social media, email preferences

Accepted Answer

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of their previous purchases, product preferences, payment methods, and even location. This information can be used to personalize product recommendations, highlight relevant promotions, and offer a seamless checkout process. Privacy concerns, government regulations, brand attitudes, political preferences, social media, and email preferences can all be factors that affect a customer's shopping experience, but they are not directly related to the customization of the mobile app.

Question 18

_____________________ apps generate graphic images that are superimposed on pictures of real things
A) Augmented Reality AR)
B) Mobile Visual Search
C) Location based marketing
D) Mobile media
E)g., Starbucks, Subway, McDonalds) inside the building.

Accepted Answer

Augmented Reality apps generate graphic images that are superimposed on pictures of real things.

Question 19

Mobile payment systems employ a range of technologies. Which of the following was not a technology described in your textbook that is being used for mobile payment?
A) Near field communications NFC)
B) SMS text messaging)
C) Bar codes or QR codes
D) Augmented reality

Accepted Answer

Augmented reality was not described in the textbook as a technology being used for mobile payment.

Question 20

Which of the following was not a sector of the mobile market place discussed in your textbook?
A) Mobile entertainment
B) Mobile hotel and travel services
C) Mobile social networking
D) Mobile legal services

Accepted Answer

The mobile legal services were not mentioned as a sector of the mobile market place discussed in the textbook.

Quiz 7: Mobile Technologies and Commerce

Your textbook identified a number of mobile banking security risks. Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

Many businesses use _______________, an easy to remember 5 or 6 digit number, instead of telephone numbers when creating text message SMS) services. For example, voting on the popular television show American Idol is done using this approach.

The ability to make ______________________ allows individuals to use their mobile devices to do things like purchase a beverage from a vending machine or make a payment to a municipal parking meter.

In addition to paying bills through wireline banking or from ATMs, a number of companies are now providing their customers with the option of paying bills directly from a cell phone. This trend is proving particularly attractive to mobile users in ______________________.

technology is emerging as an alternative to .

The picture below is an example of an) _______________________.

As mobile commerce grows, there is a greater demand for __________________ that make transactions from smartphones and other mobile devices convenient, safe, and secure.

Graphic images like the one below are typically used for _______________________.

The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.

Your textbook identified a number of mobile banking security risks. Using a fraudulent voice or voice mail message, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________.

One advantage of many mobile payment systems over traditional credit card systems is the ability to handle ___________________, or transactions involving relatively small sums of money.

Your textbook identified a number of mobile banking security risks. Duplicating the Electronic Serial Number ESM) of one phone and using it in a second phone is called ______________. This allows the perpetrator to have calls and other transactions billed to the original phone.

Your textbook identified a number of mobile banking security risks. Using a fraudulent text message SMS) , to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information is called ________________ .

When customers use a brand's mobile app to shop for products, their shopping experience can be customized based on the company's knowledge of , __, payment methods, and even location.

_____________________ apps generate graphic images that are superimposed on pictures of real things

Mobile payment systems employ a range of technologies. Which of the following was not a technology described in your textbook that is being used for mobile payment?

Which of the following was not a sector of the mobile market place discussed in your textbook?