Question 1

Providing location-based services requires a variety of location-based and network technologies. ___________________ identifies the location of the mobile device either through GPS or by locating the nearest base station. The position information is sent to the mobile positioning center.

Accepted Answer

Position Determining Equipment (PDE) identifies the location of the mobile device either through GPS or by locating the nearest base station. The position information is then sent to the Mobile Positioning Center (MPC). Location-based technology and geographic content are broader concepts that encompass various technologies and sources of location data.

Question 2

During periods of high volume in retail stores, employees can set up temporary mobile check-out stations capable of scanning merchandise bar codes, processing credit card payments, and printing receipts. Employees can even walk through a fixed station line offering to expedite checkout for those customers paying by credit card. This is an example of:

Accepted Answer

Setting up temporary mobile check-out stations for faster checkout during high volume periods is an example of mobile point of sale (POS) technology. It enables employees to facilitate checkout anywhere in the store, improving the customer experience and reducing wait times.

Question 3

Providing location-based services requires a variety of location-based and network technologies. The _________________ is a server that manages the location information sent from the PDE.

Accepted Answer

The Mobile Positioning Center (MPC) is a server that manages the location information sent from the PDE (Positioning Determining Entity) in order to provide location-based services. This server is a crucial component in the location-based services infrastructure.

Question 4

Some retailers are becoming frustrated by the growing trend called showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.

Accepted Answer

Showrooming is a growing trend that has been causing frustration among some retailers as it involves customers using their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.

Question 5

A global positioning system GPS) is a wireless system that uses _______________ to determine where the GPS device is located anywhere on the earth. GPS equipment has been used extensively for navigation by commercial airlines and ships, and for locating trucks and buses.

Accepted Answer

GPS uses a network of satellites orbiting the earth to determine the location of the device.

Question 6

________________________ refers to the delivery of advertisements, products, or services to customers whose locations are known at a given time.

Accepted Answer

Location-based commerce (l-commerce) refers to the delivery of advertisements, products, or services to customers based on their known locations at a given time.

Question 7

To take advantage of the growth of mobile device use, many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

Accepted Answer

This statement is true as many retailers are indeed using mobile check-in strategies and partnering with companies like Foursquare and Shopkick to capitalize on the increasing use of mobile devices by customers.

Question 8

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a mobile display strategy.

Accepted Answer

The statement accurately describes the use of mobile display strategy in Macy's stores.

Question 9

A salesperson might be on a sales call and use a mobile app to look up the recent billing history for a particular customer. Or a field service representative on a service call might need to know current availability of various parts in order to fix a piece of machinery. These are examples of what kind of mobile enterprise application?

Accepted Answer

These scenarios describe the use of mobile applications to access customer-related information and sales data in real-time, which falls under Mobile CRM (Customer Relationship Management) and Sales Force Automation. These tools help sales and service representatives manage customer interactions and sales processes more effectively while on the move.

Question 10

Providing location-based services requires a variety of location-based and network technologies. ____________________ consists of digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and the like. This information must be delivered in compressed form for fast distribution over wireless networks.

Accepted Answer

Geographic content refers to the digitized streets, road maps, addresses, routes, landmarks, land usage, Zip codes, and other similar information needed for location-based services. This content must be delivered in a compressed format for fast distribution over wireless networks. PDE and MPC are specific technologies used in location-based services, but they do not encompass the broader category of geographic content. Location-specific content is a vague term that could refer to many different types of information, and is not as specific to the technologies needed for location-based services.

Question 11

L-commerce services revolve around five key concepts. Which of the following is not one of the key concepts listed in your textbook?

Accepted Answer

The answer of L-commerce services revolve around five key concepts....

Question 12

Organizations are increasing their use of mobile apps to carry out a range of functions. Which of the following was not one of the mobile enterprise software applications described in your textbook?

Accepted Answer

Mobile book keeping was not one of the mobile enterprise software applications described in the textbook.

Question 13

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.

Accepted Answer

This statement is true. Macy's and other retailers are using SMS marketing to grow their database and offer promotions to customers via text messages.

Question 14

Customers can pay for products at Macy's using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on a near field communications NFC) device in order to transfer funds to Macy's.

Accepted Answer

Customers can pay for products at Macy's using Google Wallet by tapping their phones on an NFC device at the register.

Question 15

While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy's "Backstage Pass Program" actually encourages users to access product information and promotional videos using QR codes and short message service SMS).

Accepted Answer

Macy's "Backstage Pass Program" does encourage users to access product information and promotional videos using QR codes and SMS.

Question 16

Providing location-based services requires a variety of location-based and network technologies. _________________ consists of groups of servers that combine the position information with geographic- and location-specific content to provide an l-commerce service.

Accepted Answer

The question specifically mentions "location-based technologies" as a requirement for providing location-based services. Option A refers to Position Determining Equipment, which is a type of technology used for determining the location of a user/device. Option B refers to Mobile Positioning Centers, which are used by mobile operators to manage/operate location-based services. Option D is not a commonly used term in the context of location-based services. Therefore, C (Location-based technology) is the best choice.

Question 17

Providing location-based services requires a variety of location-based and network technologies. ________________________ is used in conjunction with the geographic content to provide the location of particular services. Yellow-page directories showing the location of specific business and services are examples of this type of information.

Accepted Answer

Location-specific content, when used with geographic content, helps in providing the location of particular services, such as businesses and services listed in yellow-page directories.

Question 18

A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.

Accepted Answer

The statement is incorrect. While growing the SMS subscriber database is a mobile strategy used by retailers like Macy's, offering promotions through YouTube videos is not a common method for collecting these subscribers.

Question 19

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.

Accepted Answer

This type of in-store promotion is typically referred to as an omnichannel retail strategy, which integrates different methods of shopping available to consumers (like using a smartphone in-store) to create a seamless shopping experience.

Question 20

When global positioning system GPS) information is added to map layers containing things like store names, customer names, traffic pattern data, etc., it creates a _______________________.

Accepted Answer

Adding GPS information to map layers creates a Geographic Information System (GIS), which is a system designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. A GeoDatabase is a type of database specifically designed to store, retrieve, and manage location-based information, but it is just one component of a GIS. Mobile Map System (MMS) and Geographic Warehouse are not commonly used terms in the GIS field.

Quiz 7: Mobile Technologies and Commerce