Question 1

Credit card data is secured through __________ by using the SSL protocol in the browser of the buyer's computer.

Accepted Answer

Credit card data is secured through encryption by using the SSL protocol in the browser of the buyer's computer. Steganography is hiding information within other information, PKI (Public Key Infrastructure) is a system for managing public/private key pairs and digital certificates, and routers are network devices used for directing traffic on a network.

Question 2

__________ is the filtering out of irrelevant information for consumers in order to reduce their information overload.

Accepted Answer

Customizing ads involves tailoring advertisements to specific audiences, which can help filter out irrelevant information for consumers and reduce information overload. Affiliate marketing involves promoting another company's products or services in exchange for a commission, sourcing involves the process of finding and selecting suppliers, and viral marketing involves using social media and word-of-mouth to promote a product or service.

Question 3

One of the problems with __________ advertising is that advertisers knew very little about the recipients.

Accepted Answer

Direct mail advertising refers to physical mail being sent directly to potential customers' mailboxes. Before the era of big data, advertisers knew very little about the recipients of these mailings, making it difficult to target specific audiences and personalize the messages being sent.

Question 4

Security requirements for conducting e-commerce are each of the following except:

Accepted Answer

E-money is not a security requirement for conducting e-commerce. Authentication, integrity, and privacy are all crucial security requirements for conducting e-commerce transactions.

Question 5

Which of the following is not a characteristic of order fulfillment in B2C e-commerce?

Accepted Answer

The statement "Order fulfillment processes are basically the same regardless of the type and size of the products and the vendor" is not entirely true. The characteristics of order fulfillment can vary depending on the product type, size, and vendor. For example, fulfilling an order for a large piece of furniture will involve different processes than fulfilling an order for a small electronic device.

Question 6

With __________,users log in once and then have access to all software and data sources that they are authorized to access.

Accepted Answer

Single sign-on allows users to access all authorized software and data sources with one log-in, avoiding the need for multiple log-ins and simplifying the user experience. Cloud computing, data centers, and servers are all related to technology infrastructure but not specifically related to the concept of single sign-on.

Question 7

__________ is a revenue model by which an organization refers consumers to the selling company's Web site.

Accepted Answer

This revenue model is called affiliate marketing. The referring organization receives a commission for each customer that makes a purchase through their referral link.

Question 8

The goal of __________ is to find information and knowledge that describe the relationships among consumers,products,marketing methods,and marketers.

Accepted Answer

Market research is the process of gathering information and knowledge that describe the relationships among consumers, products, marketing methods, and marketers. It is conducted to understand market trends, consumer preferences, and the effectiveness of marketing strategies. Social marketing focuses on promoting socially beneficial products and behaviors, surveys are a method of data collection that can be used in market research, and directory services provide contact information for businesses and organizations but do not necessarily provide information about relationships among consumers, products, marketing methods, and marketers.

Question 9

A survey conducted by the nonprofit Public Technology Institute (PTI)found 45 percent of local governments are using some form of __________ for applications or services because of budget pressures to reduce costs.

Accepted Answer

According to the survey conducted by PTI, 45 percent of local governments are using some form of cloud computing for applications or services due to budget pressures to reduce costs. Therefore, option B is the best choice. The other options, including electronic tendering, spot sourcing, and maverick buying, are not mentioned in the survey as being used by local governments for cost-saving purposes.

Question 10

ChemConnect.com and iSteelAsia.com are examples of vertical exchanges in which the prices of products __________.

Accepted Answer

Vertical exchanges, also known as industry-specific exchanges, match buyers and sellers in a particular industry or market. On these exchanges, prices of products change continuously based on the matching of supply and demand. This allows for a more efficient and transparent marketplace. Hence, option A is the best choice.

Question 11

__________ refers to word-of-mouth marketing in which customers promote a product or service by telling others about it.

Accepted Answer

Viral marketing refers to a type of marketing that encourages individuals to share a marketing message or content with others, often through social media or other communication channels. This can create a "viral" effect, leading to word-of-mouth promotion and potentially increased brand awareness or sales.

Question 12

One of the major e-commerce services is __________,which consists of technology consultants,system developers,integrators,hosting,security,wireless,and networks.

Accepted Answer

The provided description fits the definition of e-infrastructure, which includes the technological components necessary for conducting e-commerce, such as hosting, security, network connectivity, and system development. The other options, e-process, e-markets, and e-content, do not encompass all of these elements.

Question 13

PayPal is an example of __________.

Accepted Answer

PayPal is an example of an electronic payment system, as it allows users to send and receive money electronically through their website or mobile app.

Question 14

American Express developed tools that improved compliance with procurement rules on indirect purchases,or MRO supplies.One of the major performance improvements was the __________.

Accepted Answer

Elimination of maverick buying would improve compliance with procurement rules and prevent unauthorized purchases, leading to better control and accuracy in procurement processes. The other options are not directly related to improving compliance with procurement rules on indirect purchases.

Question 15

__________ systems using reverse auctions are often mandatory to ensure the best price and quality for government procurement of goods and services.

Accepted Answer

Reverse auctions are frequently used in the procurement process of government agencies to guarantee that the best price and quality are obtained for goods and services. Electronic tendering systems provide a transparent, objective, and competitive approach to the procurement process, which is important in government procurement to avoid corruption and ensure accountability. Cloud computing, spot sourcing, and maverick buying are not directly related to the procurement process and do not involve reverse auctions.

Question 16

California's Office of Traffic Safety (OTS)partnered with the Taxi Magic app team to __________.

Accepted Answer

The partnership was aimed at reducing DUI incidents by providing easy access to safe transportation options through the Taxi Magic app.

Question 17

The purchase of indirect materials on an as-needed basis is referred to as __________ sourcing.

Accepted Answer

Spot sourcing refers to making purchase decisions for goods or services at the time of need, without any pre-established supplier relationship or agreement. This approach is typically used for purchasing indirect materials or services, which are not critical to the organization's core activities and do not require a long-term partnership or commitment. Spot sourcing allows organizations to leverage the current market conditions and negotiate the best possible price for each individual purchase, but it may also result in reduced leverage with suppliers and lack of consistency in quality or delivery.

Question 18

Electronic benefits transfer (EBT),in which governments distribute benefit payments,such as Social Security payments,directly to recipients' bank accounts or their smart cards is an example of __________.

Accepted Answer

EBT is an example of government-to-consumer (G2C) e-commerce, as it involves the government providing benefits directly to individuals.

Question 19

Why does maverick buying increase the costs of products?

Accepted Answer

Maverick buying can increase the costs of products because vendors may charge higher prices knowing that they are dealing with an individual employee rather than a company. Additionally, making non-standard purchases can prevent the company from getting volume discounts that they would have received if purchases were made in a more organized and centralized manner. Therefore, the most accurate answer is D, as both options presented can contribute to increased costs.

Question 20

__________ are e-marketplaces that serve one industry,e.g. ,automotive,chemical,along the entire supply chain.

Accepted Answer

Vertical exchanges are marketplaces that serve one industry along the entire supply chain. Supply hubs and collaboration hubs are not specific to one industry, while horizontal exchanges serve multiple industries but only at one level of the supply chain.

Quiz 6: E-Business and E-Commerce