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Business
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Business Communication
Quiz 5: Writing for a Positive Effect
Path 4
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Question 61
Essay
Discuss the impact of negative words in business messages.
Question 62
Essay
Define and explain the importance of you-viewpoint in a business message. With an example, show how the use of you-viewpoint and we-viewpoint is not defined only by the use of second-person pronouns.
Question 63
Essay
Consider the following statement: "We cannot exchange this item as you have not supplied us with the original purchase invoice." How can this statement be changed such that it avoids putting blame on the reader? List some strategies that ensure a message does not blame a reader.
Question 64
Essay
Consider a situation that a customer has written to complain about the poor service at the restaurant you are managing. You are aware that the problem occurred because two of the waiters had not turned up on that day, and you try to remedy the problem by offering a special discount on her next visit. Compose a message that emphasizes the positive and de-emphasizes the negative and is likely to build goodwill with a reader.
Question 65
Multiple Choice
John is given the task of writing a review for a product and is required to include the positive and negative features of the product. In order to emphasize the pros and de-emphasize the cons of the product he must: