Question 1

Our oldest and one of our most reliable sources of information is

Accepted Answer

Newspapers have been around for centuries and have established themselves as a reliable source of information. They have a rigorous process of fact-checking and use experienced journalists to report the news. While the other options may also provide reliable information, newspapers have a reputation of being one of the most trustworthy sources.

Question 2

According to the UCLA Internet report,what percentage of people check their e-mail once per day?

Accepted Answer

The UCLA Internet report indicates that 76% of people check their e-mail once per day.

Question 3

The type of computer-mediated communication where the sender is simultaneously the receiver is called

Accepted Answer

Synchronous communication refers to a real-time interaction between the sender and the receiver. This can include instant messaging, video conferencing, or live chat. In synchronous communication, the sender and the receiver are both present and actively participating in the conversation at the same time.

Question 4

An example of ________ is when the news director at a local television station makes the decision to not air a highly controversial episode of the Jerry Springer Show.

Accepted Answer

Gatekeeping refers to the process by which media professionals make decisions about what content to include or exclude from the news. In this scenario, the news director at the local television station is exercising gatekeeping power by deciding not to air a highly controversial episode of the Jerry Springer Show.

Question 5

When communicating online,you need to adhere to netiquette,which includes

Accepted Answer

Netiquette involves maintaining respectful and polite communication online, which includes keeping flame wars under control to prevent hostile exchanges.

Question 6

Which of the following is not an effect of the mass media?

Accepted Answer

The mass media can have considerable influence on shaping culture, influencing behavior, and setting the agenda for public discussion. However, eliminating stereotypes is not necessarily a direct effect of the mass media. While the media can certainly play a role in promoting more diverse and inclusive representations, it is not solely responsible for eliminating deep-seated prejudices and biases.

Question 7

The immediacy of the news is much more of a factor with

Accepted Answer

Television news is broadcast live and can quickly report breaking news as it happens. News magazines, newspapers, and professional journals may have a longer lead time and cannot provide the same level of immediate reporting.

Question 8

In computer-mediated communication,which of the following is most likely the channel for communication?

Accepted Answer

The Internet is the channel for communication in computer-mediated communication because it is the network that allows the messages to be sent and received.

Question 9

Which of the following is the best choice for in-depth treatises of issues?

Accepted Answer

Newspapers often have dedicated sections or articles that provide in-depth analysis and reporting on specific issues, making them a better choice for extensive information compared to television, pamphlets, or the internet where information may be limited or less detailed.

Question 10

Which reason listed is not one of the reasons given in the text for why you should study mass communication?

Accepted Answer

The reason given for studying mass communication is not to be better informed about the communication styles of the twentieth century. The other listed reasons are to think critically about the messages the media send us, to become a more thoughtful media consumer, and to recognize the significance of the media and the role they play in shaping our understanding of the world.

Question 11

Which of the following is an example of mass communication?

Accepted Answer

Radio is an example of mass communication as it reaches a large audience simultaneously through the use of electromagnetic waves. Electronic mail (A) and participating in chat rooms (B) are examples of interpersonal communication as they involve communication between individuals. Microsoft Netmeeting (D) is an example of video conferencing and also falls under the category of interpersonal communication.

Question 12

The key difference between virtual communities and physical communities is how they are formed.Virtual communities are formed out of

Accepted Answer

Virtual communities are formed based on shared interests, values or ideas, while physical communities are formed based on geographic proximity. Public necessity and democratic processes may play a role in shaping both types of communities, but the fundamental difference lies in their formation.

Question 13

One way to be more media literate is to understand that images found in the media contain values and ideologies.

Accepted Answer

Images found in the media are not neutral; they often reflect the values and ideologies of the people and institutions that create and distribute media content. Being aware of these underlying messages can help individuals develop media literacy skills and critically analyze the media they consume.

Question 14

The digital divide refers to

Accepted Answer

The digital divide refers to the gap between those who have access to technology and those who do not. This gap can be based on factors such as income, geography, age, and education. This lack of access can limit opportunities and create inequalities in areas such as education, employment, and healthcare.

Question 15

According to the perspective on media effects stating that the media influences our behaviors,how can the link between viewing violence and violent behaviors be explained?

Accepted Answer

Desensitization refers to the process by which repeated exposure to violence in media can make individuals less sensitive to violence, potentially leading to an increase in violent behaviors as they become more accustomed to seeing violence as normal or acceptable.

Question 16

________ is/are better for in-depth treatment of recent events than are ___________________.

Accepted Answer

News magazines typically offer more in-depth analysis and coverage of recent events than newspapers or television news, which often have time and space constraints. Professional journals may provide even more detailed and specialized coverage, but they are generally not geared toward the general public.

Question 17

Audio-video conferencing is a form of

Accepted Answer

Audio-video conferencing involves real-time, simultaneous communication between two or more parties, making it a form of synchronous communication. Mass communication typically refers to the distribution of information to a large audience through an intermediary or media platform, and asynchronous communication involves a time delay between the sending and receipt of messages. Source communication is not a commonly used term in communication studies.

Question 18

"Viewing violence on television and other forms of media cause people to engage in violent behaviors." This statement would most likely be the conclusion of which theory explaining media effects?

Accepted Answer

The statement aligns with the behavior influence theory, which suggests that exposure to media violence can lead to imitation of violent behaviors.

Question 19

Electronic mail is a form of

Accepted Answer

Electronic mail is an example of asynchronous communication because it does not require real-time interaction or immediate response from the recipient. The sender can write and send the message at any time, and the recipient can read and respond to it at their convenience.

Quiz 16: Understanding Mass Communication: The Impact of Technology and Culture