Question 1

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Accepted Answer

Interest is the cost to customers for borrowing money from a bank. It is usually calculated as a percentage of the amount borrowed and is added to the principal amount that needs to be repaid. This is a common way for banks to make money on loans.

Question 2

The political / regulatory environment comprises political parties,governmental organizations,and

Accepted Answer

The answer of The political / regulatory environment comprises political...

Question 3

According to the text,14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except

Accepted Answer

The answer of According to the text,14 cable companies agreed...

Question 4

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

Accepted Answer

Creating an advertising campaign targeting elementary schoolchildren would not align with the social trends of promoting healthier options and sustainability, and could potentially face backlash for targeting young children with unhealthy products.

Question 5

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with what is most likely the next expected development in mobile technology,which is

Accepted Answer

Wireless payments from mobile devices, also known as mobile payments, have already gained popularity and are expected to become the norm in the near future. This would allow customers to make purchases using their smartphones, which would enhance convenience and speed up the checkout process. Therefore, experimenting with mobile payment technology would be the most logical next step for Target to keep their website and in-store services current with technological advances.

Question 6

The value of the euro has changed significantly since 2002 with the problems experienced by several European economies.This change in value is called

Accepted Answer

The change in value of the euro since 2002 is due to foreign currency fluctuations, which can be impacted by economic and political conditions in various countries. Several European economies facing economic problems can have an effect on the value of their currency, which in turn affects the value of the euro.

Question 7

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

Accepted Answer

This is because the increase in tuition cost is due to overall inflation in the economy, leading to a rise in the cost of goods and services, including education.

Question 8

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

Accepted Answer

The term used for the situation where companies use false or exaggerated claims about the environmental benefits of their products is called "greenwashing." This is done in order to attract consumers who are looking to make environmentally responsible choices.

Question 9

What is most likely to happen when inflation increases?

Accepted Answer

When inflation increases, the prices of goods and services generally go up. This makes it harder for consumers to afford the same amount of goods or services they used to buy. As a result, they may opt for lower-priced alternatives, such as lower-priced foods, to stretch their budget further. Thus, option D is the best choice.

Question 10

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

Accepted Answer

Generation Z, also known as the iGeneration or the Digital Natives, were born between the mid-1990s and the early 2010s. They have grown up with easy access to the internet and other digital technologies, making them the first generation to never have known a world without them.

Question 11

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Accepted Answer

Christy was born in 1955, which places her in the Baby Boomer generational cohort. Baby Boomers are typically known for being hard workers and advocates for workplace changes, such as the implementation of "casual Friday."

Question 12

Which of these is a macroenvironmental factor?

Accepted Answer

Culture is a macroenvironmental factor as it refers to the broader societal norms, values, beliefs, and behaviors that can impact an organization's operations and strategies. B, C, D, and E are all microenvironmental factors that are more directly related to an organization's internal operations and strategies.

Question 13

Which statement about the changing ethnicity in the United States is true?

Accepted Answer

The answer of Which statement about the changing ethnicity in...

Question 14

Which generation's members are also known as Millennials?

Accepted Answer

Gen Y, or Generation Y, is also commonly referred to as Millennials.

Question 15

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace,fostering fair pricing practices for all suppliers and consumers.These actions are part of the ________ environment of business.

Accepted Answer

The actions described in the statement are related to government regulation and laws, and therefore fall under the political/regulatory environment of business.

Question 16

The poorest 10 percent of the U.S.population earned less than _______ per week in 2013.

Accepted Answer

According to the U.S. Census Bureau, the poorest 10 percent of the U.S. population had a weekly income of less than $392 in 2013.

Question 17

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?

Accepted Answer

This product responds to the social trend of green marketing by eliminating the cardboard core, which reduces waste and promotes sustainability.

Question 18

Which of the following specifically prohibits monopolies?

Accepted Answer

The Sherman Antitrust Act specifically prohibits monopolies and has been used to break up large monopolistic corporations in the past.

Question 19

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.Related to this,the text notes the increasing popularity of

Accepted Answer

The text specifically mentions yoga as being related to the trend toward health and wellness, which includes a concern about obesity. The other options mentioned in the list do not have a direct connection to this particular trend.

Question 20

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

Accepted Answer

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers by promoting competition and providing more choices. When there are more businesses competing, they are forced to offer better products, services, and prices to attract customers. This leads to greater innovation, better customer service, and ultimately, better products and prices for consumers.

Quiz 5: Analyzing the Marketing Environment