Question 1

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Accepted Answer

Intensive distribution is when a firm tries to place its products or services in as many outlets as possible. This strategy is typically used for convenience products or services, as the goal is to make them as widely available and easily accessible as possible to increase sales.

Question 2

Breath mints,bottled water,and batteries would most likely use which type of distribution density?

Accepted Answer

Intensive distribution is used for products like breath mints, bottled water, and batteries, which are convenience goods that need to be available in as many locations as possible to meet consumer demand.

Question 3

In marketing,the term __________ is used to describe the number of stores in a geographical area.

Accepted Answer

Density refers to the number of stores in a particular geographic area. Breadth refers to the range of products or services offered by a company. Depth refers to the variety of products or services within a particular product line. Mass refers to the overall size or quantity of something. Concentration refers to the dominance of a particular company or product in a specific market.

Question 4

The three degrees of distribution density are

Accepted Answer

The answer of The three degrees of distribution density are
...

Question 5

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Accepted Answer

This describes an administered vertical marketing system, where coordination occurs through the leadership or influence of one dominant member rather than ownership or contractual agreements.

Question 6

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

Accepted Answer

Walmart's ability to obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support is an example of an administered vertical marketing system, where a dominant channel member, in this case Walmart, exercises power and control over other channel members, such as manufacturers.

Question 7

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Accepted Answer

Exclusive distribution is a type of distribution density in which a manufacturer or distributor grants exclusive rights to sell its products to only one retailer in a specific geographic area. This allows the retailer to have a competitive advantage over other retailers in the same area, which helps to increase sales and profits. It is commonly used for luxury goods, high-end products, and specialty items.

Question 8

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

Candy bars are usually low-cost, high volume products that are commonly sold through multiple channels with intensive distribution. This involves making the product available at as many locations as possible to maximize convenience for the customer, which is important for impulse purchases like candy bars.

Question 9

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

Service-sponsored franchise system is the only option that mentions the licensing of individuals or firms to provide services under a trade name and specific guidelines, which is common in the employment services and tax services industries. The other options either refer to manufacturing or retail systems, which are not relevant to the given scenario. The administered vertical marketing system is also not applicable in this case.

Question 10

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Accepted Answer

The extreme opposite of intensive distribution is exclusive distribution, which means the product is only available at a limited number of outlets, typically high-end or specialized stores.

Question 11

Which of the following statements BEST DESCRIBES the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

Administered vertical marketing systems achieve coordination through the size and influence of one channel member, while corporate vertical marketing systems achieve coordination through ownership.

Question 12

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

Accepted Answer

The answer of Retailers and industrial distributors prefer exclusive distribution...

Question 13

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

Accepted Answer

Exclusive distribution limits head-to-head competition for an identical product, which can reduce price competition and allow for higher profit margins for the distributor or retailer.

Question 14

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Accepted Answer

The answer of In terms of target market coverage,density refers...

Question 15

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

Procter & Gamble represents an administered vertical marketing system, which means that one member of the distribution channel takes the lead in coordinating and directing the efforts of other members. In this case, Procter & Gamble uses its power as a major manufacturer of brand-name products to obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products. This is different from a contractual vertical marketing system or an integrated vertical marketing system, where there is a formal agreement or ownership between different members of the channel. It is also different from a forward integration vertical marketing system, where a manufacturer takes control of the distribution and retailing of its own products.

Question 16

Exclusive distribution refers to

Accepted Answer

Exclusive distribution refers to the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. This ensures that the product is only available in a select few locations, adding exclusivity and increasing its perceived value.

Question 17

When choosing a marketing channel or intermediary,it is important to ask three key questions: (1)Which channel and intermediaries will provide the best coverage of the target market? (2)Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Accepted Answer

The final question that needs to be asked when choosing a marketing channel or intermediary is which channel and intermediaries will be the most profitable. While the other questions are important, ultimately a business needs to choose the channel that will maximize its profits.

Question 18

An administered vertical marketing system refers to a marketing system

Accepted Answer

An administered vertical marketing system is coordinated by the size and influence of one powerful channel member, rather than through ownership or contractual agreements.

Question 19

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere MOST LIKELY use?

Accepted Answer

John Deere likely uses exclusive distribution because specialty products often require a more selective and controlled distribution strategy to maintain brand prestige and provide specialized service.

Question 20

Intensive distribution refers to

Accepted Answer

Intensive distribution refers to the strategy of placing a product or service in as many outlets as possible in order to reach the largest possible market. This is often used for fast-moving consumer goods, such as snack foods or soft drinks, where widespread availability is important to capture impulse purchases from consumers.

Quiz 15: Managing Marketing Channels and Supply Chains

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Breath mints,bottled water,and batteries would most likely use which type of distribution density?

In marketing,the term __________ is used to describe the number of stores in a geographical area.

The three degrees of distribution density are

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n) __________.

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Candy bars should most likely be sold using which type of target market coverage?

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Which of the following statements BEST DESCRIBES the difference between a corporate vertical marketing system and an administered vertical marketing system?

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that __________.

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Exclusive distribution refers to

When choosing a marketing channel or intermediary,it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

An administered vertical marketing system refers to a marketing system

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere MOST LIKELY use?

Intensive distribution refers to