Question 1

A product can be classified as "new" if it __________ from existing products.

Accepted Answer

A new product must have some functional difference from existing products. Color, packaging, price, and distribution channel changes may be part of innovation, but alone they are not enough to classify a product as "new."

Question 2

The relationship between a product line and product mix is

Accepted Answer

A product mix includes all the products that a company offers for sale, while a product line refers to a group of related products within the product mix. Therefore, product mixes include product lines.

Question 3

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors)and household care (Downy fabric softener,Tide detergent),and Pampers diapers.

Accepted Answer

A product mix refers to the entire range of products that a company offers, and Procter & Gamble has a large variety of products across different categories such as beauty and grooming, household care, and baby care. Therefore, E is the best choice.

Question 4

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Accepted Answer

The degree of learning involved is crucial for consumers as it determines how much effort they need to invest in understanding and using the new product, affecting their consumption behavior.

Question 5

A company's product mix is equal to the sum of its

Accepted Answer

A company's product mix includes all of its product lines, which consist of multiple product items. SKU (stock keeping unit) refers to a specific variation of a product, such as a specific size or color, and is not equivalent to a product mix. Marketing mix refers to the strategies a company uses to promote its products. Product class refers to a group of related products, such as all types of laptops or all types of smartphones.

Question 6

A product can be classified as "new" from all of the following perspectives EXCEPT:

Accepted Answer

The firm's competitors' perspective is not typically used to classify a product as "new." The classification usually considers the organization's, existing offerings, legal, and consumer perspectives.

Question 7

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Accepted Answer

Product mix refers to the total number of product lines a company offers, and Newman's Own offers popcorn, salsa, pasta sauce, and salad dressings under their brand name, making it their product mix.

Question 8

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Accepted Answer

Feature bloat refers to the addition of too many features to a product, which can overwhelm and confuse consumers. This can lead to a negative perception of the product and affect sales.

Question 9

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

The answer of According to Robert Stephens of the Geek...

Question 10

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

Continuous innovation refers to the incremental improvements made to existing products or services. The Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology is a good example of continuous innovation as it is an improvement on regular shampoo and conditioner, providing additional benefits such as targeted conditioning for specific areas of the hair. The other products listed are examples of discontinuous innovations, which involve the development of entirely new products or services that disrupt the market.

Question 11

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

Accepted Answer

A product line refers to a group of related products offered by a company, usually under a single brand name. In this case, Glad offers multiple types of trash bags and food storage containers, which are related to each other and fall under the Glad product line. Product item refers to a specific product offered for sale, product mix refers to the entire range of products offered by a company, product industry refers to the overall industry in which a company operates, and product class refers to a group of products that have similar characteristics, but may not necessarily be offered by the same company.

Question 12

Feature bloat is

Accepted Answer

Feature bloat refers to the inclusion of too many unnecessary features in a product, which can overwhelm consumers with unnecessary complexity. It can make the product difficult to use and may push up the cost of the product.

Question 13

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A product mix refers to all of the different product lines offered by an organization. A product class refers to a group of similar products within a product line. SKUs (stock keeping units) refer to a specific type of product within a product line, and the marketing mix refers to the combination of product, price, promotion, and place (distribution) that a company uses to reach its target market. Target mix is not a commonly used term in marketing.

Question 14

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys,pet foods,clothing for men,women,and children,health and beauty aids,small household appliances,automotive products,and more.Each product grouping at Target is an example of a(n)__________.

Accepted Answer

Each product grouping at Target, such as toys or clothing, is an example of a product line, which is a group of related products marketed by the same company.

Question 15

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A disposable lighter is a good example of a continuous innovation because it improved upon an existing product (matches) and made it more convenient, affordable, and widely available. It did not require significant changes to usage behavior or the creation of new product categories. The other options (home security system, microwave oven, electric toothbrush, and video camera) represent more significant or radical innovations.

Question 16

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

The emphasis of a marketing strategy for continuous innovation is to generate awareness. This is because a continuous innovation is a product that is an improvement or enhancement of an existing product already on the market, which means consumers may not be aware of the new features or benefits. Therefore, the marketing strategy should focus on generating awareness of the new and improved features to attract potential customers.

Question 17

A product that requires no new behaviors to be learned by consumers is a

Accepted Answer

A continuous innovation refers to a product that does not require consumers to learn any new behavior. It is an innovation that involves minimal changes to an existing product, making it easy for consumers to adopt without any significant adjustments to their behavior. Examples include minor upgrades to laptops or phones, or the introduction of new flavors for an existing food product.

Question 18

The various 3M products in the photo above can be classified as a

Accepted Answer

The various 3M products shown in the photo are part of the company's product mix, which refers to the entire range of products or product lines that a company offers for sale.

Question 19

A product mix refers to

Accepted Answer

A product mix refers to all of the different product lines offered by an organization, including all the variations within each product line.

Question 20

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is MOST LIKELY which type of innovation?

Accepted Answer

Continuous innovation refers to a slight modification of an existing product, which is the case with Wrigley's gum as it adds caffeine to a familiar product without changing consumer habits significantly.

Quiz 10: Developing New Products and Services

A product can be classified as "new" if it __________ from existing products.

The relationship between a product line and product mix is

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener,Tide detergent) ,and Pampers diapers.

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

A company's product mix is equal to the sum of its

A product can be classified as "new" from all of the following perspectives EXCEPT:

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

Feature bloat is

All of the different product lines offered by an organization are collectively referred to as a

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

The emphasis of a marketing strategy for a continuous innovation concentrates on

A product that requires no new behaviors to be learned by consumers is a

The various 3M products in the photo above can be classified as a

A product mix refers to

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is MOST LIKELY which type of innovation?