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Marketing Study Set 15
Quiz 6: Understanding Organizations As Customers
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Question 221
Multiple Choice
Poor performance on a contract may result in a supplier's name being dropped from the buying organization's
Question 222
Multiple Choice
General Electric manufactures electric motors for its clothes dryers.The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet its quality standards.If a supplier fails to correct the problem,GE will drop the firm as a future supplier.Which stage in the organizational buying decision process would GE make this evaluation?
Question 223
Multiple Choice
As in the consumer decision process,evaluation occurs in the organizational buying decision process,but it is more formalized and often more sophisticated.All items purchased are examined in a formal product acceptance process.The performance of the vendor is also monitored and recorded.This evaluation occurs during the __________ stage.
Question 224
Multiple Choice
When selecting new basketball uniforms for the 30 NBA teams,Champion,Nike,Puma,Reebok,Russell,and Starter sports apparel manufacturers were asked to submit quotes on how much each would charge to provide these NBA teams with new uniforms.These qualified sports apparel manufacturers were most likely comprised the NBA's
Question 225
Multiple Choice
A list of firms believed to be qualified to supply a given item is referred to as a
Question 226
Multiple Choice
Business-to-business electronic commerce over the Internet
Question 227
Multiple Choice
During the next-to-last stage of the organizational buying decision process,the organization
Question 228
Multiple Choice
At which stage of the organizational buying decision process would purchasing assess the financial status of potential suppliers?
Question 229
Multiple Choice
Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information,money,products,and services are referred to as
Question 230
Multiple Choice
What is the last stage of the organizational buying decision process?
Question 231
Multiple Choice
Which of the following is indicative of the purchase decision stage of the organizational buying decision process?
Question 232
Multiple Choice
At which stage of the organizational buying decision process would purchasing and engineering personnel visit potential suppliers to assess their production capacity?
Question 233
Multiple Choice
Online buying in organizational markets is prominent because Internet technology
Question 234
Multiple Choice
A bidder's list refers to
Question 235
Multiple Choice
Marketers who want to increase their chances of selling products and services to organizations must understand its needs,get on its bidder's list,find the right people in its buying center,and ultimately