Which of the following statements best distinguishes between consumer needs and wants?
A)Needs are far more influential than wants with respect to marketing decision making.
B)Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
C)Wants occur when a person feels deprived of basic necessities such as food,clothing,and shelter while needs are determined by a person's knowledge,culture,or personality.
D)Needs occur when a person feels deprived of basic necessities such as food,clothing,and shelter while wants are determined by a person's knowledge,culture,or personality.
E)Needs and wants are psychologically the same.

Question

Quizplus · Accepted Answer

Needs are essential for survival and are based on basic necessities such as food, clothing, and shelter. Wants, on the other hand, are influenced by personal desires, knowledge, culture, or personality. They are not essential for survival but are more focused on enhancing the quality of life. In marketing, understanding the distinction between needs and wants is crucial as it helps in creating effective strategies to promote products and services based on customers' preferences and motivations.

Which of the Following Statements Best Distinguishes Between Consumer Needs