Question 1

Which of the following does Paradise Kitchens consider a Strength?
A)many lower-quality,lower-price competitors
B)lack the economies of scale of huge competitors
C)consumer income is high and convenience is important to U.S.households
D)more households "eating out" and bringing prepared take-out into the home
E)unique,high-quality,high-price products

Accepted Answer

Paradise Kitchens considers their unique, high-quality, and high-price products as a strength.

Question 2

The qualitative mission statement focuses the activities of Paradise Kitchens for its __________.
A)brands
B)competitors
C)regulators
D)stakeholders
E)ideas

Accepted Answer

The mission statement of Paradise Kitchens is focused on its stakeholders, which include employees, customers, suppliers, shareholders, and the community. The statement outlines the company's commitment to fulfilling their needs and creating value for them.

Question 3

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to
A)assure the investors of the company's financial health.
B)introduce all the members and key players in the organization.
C)describe the product's competition.
D)explain how the organization will be structured.
E)highlight the recent history and successes of the organization.

Accepted Answer

The primary purpose of the Company Description section in a marketing plan is to provide an overview of the company, including its history and achievements, to give context and credibility to the business.

Question 4

Shorter tables or graphs
A)must start at the top of a new page so as not to create page break problems.
B)can be inserted anywhere in the page of text in a plan and do not have figure numbers.
C)should not be used since words would be more effective in describing the content than a table or graph.
D)be at least 2" but not more than 5" in height.
E)are more for style than for substance.

Accepted Answer

Shorter tables or graphs can be inserted anywhere in the page of text in a plan and do not have figure numbers.

Question 5

It can be inferred from the Paradise Kitchens mission statement that the firm will most likely use a __________ strategy.
A)penetration pricing
B)skimming pricing
C)prestige pricing
D)specialty product pricing
E)basing point pricing

Accepted Answer

The answer of It can be inferred from the Paradise...

Question 6

The effectiveness of a table is determined by its ability to
A)include every possible piece of information available.
B)catch the reader's attention with its design and sophistication.
C)create a powerful visual metaphor.
D)summarize a large amount of information in a short amount of space.
E)clarify difficult financial information or calculations.

Accepted Answer

The effectiveness of a table lies in its ability to summarize a large amount of information in a short amount of space. This makes it easy for the reader to understand the data presented in a concise manner. While the other options may contribute to the overall effectiveness of a table, summarizing information is the most important aspect.

Question 7

Which of the following did Paradise Kitchens considered a Threat?
A)unique,high-quality,high-price products
B)many lower-quality,lower-price competitors
C)technical breakthroughs enable smaller food producers to achieve many economies available to large competitors
D)consumer income is high and convenience is important to U.S.households
E)more households "eating out" and bringing prepared take-out into the home

Accepted Answer

The answer of Which of the following did Paradise Kitchens...

Question 8

Which of the following did Paradise Kitchens considered a Weakness?
A)unique,high-quality,high-price products
B)many lower-quality,lower-price competitors
C)technical breakthroughs enable smaller food producers to achieve the same economies of scale available to large competitors
D)consumer income is high and convenience is important to U.S.households
E)more households "eating out" and bringing prepared take-out into the home

Accepted Answer

Paradise Kitchens considered many lower-quality, lower-price competitors as a weakness. This implies that the company may be facing pricing pressures and may find it challenging to compete with these lower-priced alternatives.

Question 9

Paradise Kitchen's Strategic Focus and Plan section of the marketing plan contained three key elements:
A)mission,goals,and core competency/sustainable competitive advantage.
B)mission,goals,and organizational structure.
C)executive summary,company description,and financial overview.
D)organizational structure,core competency/sustainable competitive advantage,and forecast of potential profits.
E)organization's key players,organizational structure,and competency/sustainable competitive advantage.

Accepted Answer

The Strategic Focus and Plan section of a marketing plan typically includes the organization's mission, goals, and core competency or sustainable competitive advantage. These elements help to guide the overall strategy and direction of the organization in the marketplace. Choice A is the best answer as it includes all three key elements. Choices B, C, D, and E may be included in the marketing plan, but they do not necessarily capture the core elements of the organization's strategic focus and plan.

Question 10

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.
A)desserts
B)pizza
C)chili
D)sushi
E)waffles

Accepted Answer

The answer of To the company's knowledge,Paradise Kitchens is known...

Question 11

To translate its core competencies into a sustainable competitive advantage,Paradise Kitchens will work closely with key
A)lenders and venture capitalists
B)suppliers and distributors
C)advertising agencies and public relations firms
D)federal and state regulators to import tariff free ingredients
E)Hispanic spokespeople to "get the word out."

Accepted Answer

Working closely with suppliers and distributors can help Paradise Kitchens ensure a reliable and cost-effective supply chain, as well as access to the latest ingredients and technologies. This can give the company a competitive advantage in terms of product quality, innovation, and responsiveness to customer demand. Collaborating with lenders, venture capitalists, advertising agencies, public relations firms, regulators, or spokespeople may also be important for different aspects of the business, but they are less directly related to the core competencies of the company.

Question 12

The SWOT analysis section of a marketing plan identifies a company's
A)new technological innovations.
B)strengths,weaknesses,opportunities,and threats.
C)marketing program.
D)barriers to entry.
E)sustainable competitive advantages.

Accepted Answer

The SWOT analysis section of a marketing plan identifies the company's strengths (internal factors that give the company an advantage), weaknesses (internal factors that hinder the company's performance), opportunities (external factors that the company can capitalize on), and threats (external factors that can harm the company's performance). It is a tool used to assess the company's current position and determine the best course of action to achieve its marketing objectives. The other options, such as new technological innovations or sustainable competitive advantages, may be discussed within the SWOT analysis but are not the primary focus of this section.

Question 13

Which of the following goals uses parallel construction?
A)Make the best non-battery flashlight possible,make the brand name known in every household in the United States,and make the flashlight the official flashlight of every state-owned hospital in the United States.
B)To make the finest bicycles in the professional racing field,to attain sponsorship from at least three top Olympic riders,and obtain a return on equity of at least 15 percent.
C)Enter three major markets in the next three years,maintain a market share above 20 percent,while continuing to provide the best customer service according to industry polls.
D)To increase market share by at least 10 percent each year for the next five years,reduce employee turnover by 20 percent within the next five years,and to obtain a return on equity of at least 15 percent for each of the next five years.
E)Generate sales of $100 million,generate ROI of 20%,and maintaining selling costs at 10% of sales.

Accepted Answer

Parallel construction is used when the goals are all structured in the same way. In this case, all three goals start with "make the" and are followed by a noun phrase.

Question 14

Paradise Kitchens included a detailed figure to highlight its SWOT analysis.However,
A)there was no further explanation or written summary.
B)it was complemented by a short,but more in-depth,discussion of important points.
C)it failed to perform a situation analysis.
D)it did not include an industry analysis.
E)it also included a page long explanation of each of the four factors.

Accepted Answer

Although a figure is helpful in presenting a SWOT analysis, it is important to provide further explanation and analysis. Including a short but in-depth discussion of important points can help to clarify the figure and provide a better understanding of the company's current situation. A SWOT analysis is a part of a situation analysis, so not performing this step would be a weakness. An industry analysis is not necessarily a requirement for a SWOT analysis, but it can provide additional context and insights. Including a page-long explanation for each of the four factors may be too excessive and could lead to information overload for the reader.

Question 15

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?
A)Photos should always appear in black and white or they lose their effectiveness.
B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
E)Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.

Accepted Answer

Including a brief caption that ties the photo to the text and highlights its purpose is essential in helping the reader understand the relevance of the image. This can make the photo more effective and impactful.

Question 16

For the benefit of its audience,Paradise Kitchens divided its goals into
A)product and process
B)product and service
C)internal and external
D)employee and customer
E)financial and nonfinancial

Accepted Answer

The answer of For the benefit of its audience,Paradise Kitchens...

Question 17

Ideally,each numbered section should start __________ to improve readability.
A)with all capital letters
B)in a font size at least 3 points larger than the body of the text
C)on a new page
D)either capitalized and bolded or italicized and underlined
E)with a brief introduction of what will be discussed

Accepted Answer

The answer of Ideally,each numbered section should start __________ to...

Question 18

Which of the following did Paradise Kitchens considered an Opportunity?
A)unique,high-quality,high-price products
B)many lower-quality,lower-price competitors
C)lack the economies of scale of huge competitors
D)consumer income is high and convenience is important to U.S.households
E)more households "eating out" and bringing prepared take-out into the home

Accepted Answer

Consumer income is high and convenience is important to U.S. households. This is an opportunity because it means that there is a market for high-quality, high-price products that are convenient to use.

Question 19

For readability and clarity,Paradise Kitchenspresents its SWOT analysis section of a marketing plan as a figure (Figure 1.SWOT Analysis for Paradise Kitchens).It's divided into two sections: A)Company Analysis;Industry Analysis. B)Internal Factors: Opportunities and Threats;External Factors: Strengths and Weaknesses. C)Internal Factors: Strengths and Weaknesses;External Factors: Opportunities and Threats. D)Financial Factors;Nonfinancial Factors. E)Domestic Issues;Global Issues.

Accepted Answer

This option places the internal factors (strengths and weaknesses) together and external factors (opportunities and threats) together, allowing for a clear comparison and analysis of each. This arrangement also aligns with the traditional layout of SWOT analyses.

Question 20

The Situation Analysis section of a marketing plan is a snapshot to answer the question,
A)"Where are we now?"
B)"What is the competition doing?"
C)"How will our organization change?"
D)"What is happening in the industry?"
E)"Where are we going?"

Accepted Answer

The Situation Analysis section of a marketing plan is meant to provide a snapshot of the current state of the organization and its market environment. It includes an assessment of internal factors (such as strengths and weaknesses) as well as external factors (such as industry trends, customer needs, and competition). Therefore, the most appropriate answer is "Where are we now?" which aligns with the purpose of the Situation Analysis.

Quiz 23: Building an Effective Marketing Plan

Which of the following does Paradise Kitchens consider a Strength?

The qualitative mission statement focuses the activities of Paradise Kitchens for its __________.

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to

Shorter tables or graphs

It can be inferred from the Paradise Kitchens mission statement that the firm will most likely use a __________ strategy.

The effectiveness of a table is determined by its ability to

Which of the following did Paradise Kitchens considered a Threat?

Which of the following did Paradise Kitchens considered a Weakness?

Paradise Kitchen's Strategic Focus and Plan section of the marketing plan contained three key elements:

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.

To translate its core competencies into a sustainable competitive advantage,Paradise Kitchens will work closely with key

The SWOT analysis section of a marketing plan identifies a company's

Which of the following goals uses parallel construction?

Paradise Kitchens included a detailed figure to highlight its SWOT analysis.However,

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

For the benefit of its audience,Paradise Kitchens divided its goals into

Ideally,each numbered section should start __________ to improve readability.

Which of the following did Paradise Kitchens considered an Opportunity?

For readability and clarity,Paradise Kitchenspresents its SWOT analysis section of a marketing plan as a figure (Figure 1.SWOT Analysis for Paradise Kitchens) .It's divided into two sections:

The Situation Analysis section of a marketing plan is a snapshot to answer the question,