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Quiz 1 (127 Questions + Flashcards)

What Is Cb and Why Should I Care

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Quiz 2 (132 Questions + Flashcards)

Value and the Consumer Behavior Value Framework

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Quiz 3 (134 Questions + Flashcards)

Consumer Learning Starts Here: Perception

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Quiz 4 (130 Questions + Flashcards)

Comprehension,memory,and Cognitive Learning

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Quiz 5 (131 Questions + Flashcards)

Motivation and Emotion: Driving Consumer Behavior

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Quiz 6 (137 Questions + Flashcards)

Personality,lifestyles,and the Self-Concept

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Quiz 7 (139 Questions + Flashcards)

Attitudes and Attitude Change

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Quiz 8 (128 Questions + Flashcards)

Group and Interpersonal Influence

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Quiz 9 (127 Questions + Flashcards)

Consumer Culture

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Quiz 10 (126 Questions + Flashcards)

Microcultures

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Quiz 11 (119 Questions + Flashcards)

Consumers in Situations

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Quiz 12 (127 Questions + Flashcards)

Decision Making I: Need Recognition and Search

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Quiz 13 (126 Questions + Flashcards)

Decision Making Ii: Alternative Evaluation and Choice

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Quiz 14 (127 Questions + Flashcards)

Consumption to Satisfaction

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Quiz 15 (119 Questions + Flashcards)

Consumer Relationships

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Quiz 16 (123 Questions + Flashcards)

Consumer and Marketing Misbehavior

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