Advertising and Promotion Study Set 1

2 k
Questions
2 k
Flashcards
18
Quizzes
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Quiz 1 (101 Questions + Flashcards)

The World of Advertising and IBP

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Quiz 2 (93 Questions + Flashcards)

The Structure of the Advertising Industry: Advertisers, advertising Agencies, and Support Organizations

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Quiz 3 (107 Questions + Flashcards)

The History of Advertising and Brand Promotion

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Quiz 4 (110 Questions + Flashcards)

Social, ethical, and Regulatory Aspects of Advertising and Promotion

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Quiz 5 (104 Questions + Flashcards)

Advertising, integrated Brand Promotion, and Consumer Behavior

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Quiz 6 (94 Questions + Flashcards)

Market Segmentation, positioning, and the Value Proposition

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Quiz 7 (104 Questions + Flashcards)

Advertising Research

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Quiz 8 (96 Questions + Flashcards)

Planning Advertising and Integrated Brand Promotion

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Quiz 9 (101 Questions + Flashcards)

Managing Creativity in Advertising and IBP

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Quiz 10 (100 Questions + Flashcards)

Creative Message Strategy

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Quiz 11 (109 Questions + Flashcards)

Executing the Creative

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Quiz 12 (99 Questions + Flashcards)

Media Planning Essentials

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Quiz 13 (109 Questions + Flashcards)

Media Planning: Newspapers, magazines, television, and Radio

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Quiz 14 (137 Questions + Flashcards)

Media Planning: Advertising and IBP in Digital, social, Mobile Media

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Quiz 15 (117 Questions + Flashcards)

Sales Promotion, point-Of-Purchase Advertising, and Support Media

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Quiz 16 (106 Questions + Flashcards)

Event Sponsorship, product Placements, and Branded Entertainment

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Quiz 17 (98 Questions + Flashcards)

Integrating Direct Marketing and Personal Selling

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Quiz 18 (113 Questions + Flashcards)

Public Relations, influencer Marketing, and Corporate Advertising

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