Advertising Promotion and other aspects

3 k
Questions
3 k
Flashcards
23
Quizzes
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Quiz 1 (101 Questions + Flashcards)

An Overview of Integrated Marketing Communications

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Quiz 2 (103 Questions + Flashcards)

Enhancing Brand Equity and Accountability

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Quiz 3 (98 Questions + Flashcards)

Brand Adoption, Brand Naming and Intellectual Property Issues

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Quiz 4 (103 Questions + Flashcards)

Environmental, Regulatory and Ethical Issues

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Quiz 5 (145 Questions + Flashcards)

Segmentation, Targeting, and Positioning

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Quiz 6 (92 Questions + Flashcards)

The Communications Process and Consumer Behavior

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Quiz 7 (102 Questions + Flashcards)

The Role of Persuasion in IMC

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Quiz 8 (111 Questions + Flashcards)

Imc Objective Setting and Budgeting

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Quiz 9 (121 Questions + Flashcards)

An Overview of Advertising Management

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Quiz 10 (97 Questions + Flashcards)

Effective and Creative Ad Messages

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Quiz 11 (129 Questions + Flashcards)

Endorsers and Message Appeals in Advertising

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Quiz 12 (102 Questions + Flashcards)

Traditional Ad Media

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Quiz 13 (99 Questions + Flashcards)

Digital Media: Online, Mobile and App Advertising

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Quiz 14 (88 Questions + Flashcards)

Social Media

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Quiz 15 (99 Questions + Flashcards)

Direct Marketing, CRM, and Other Media

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Quiz 16 (110 Questions + Flashcards)

Media Planning and Analysis

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Quiz 17 (107 Questions + Flashcards)

Measuring Ad Message Effectiveness

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Quiz 18 (149 Questions + Flashcards)

Sales Promotion Overview and the Role of Trade Promotion

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Quiz 19 (116 Questions + Flashcards)

Consumer Sales Promotion: Sampling and Couponing

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Quiz 20 (111 Questions + Flashcards)

Consumer Sales Promotion: Premiums and Other Promotions

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Quiz 21 (127 Questions + Flashcards)

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

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Quiz 22 (146 Questions + Flashcards)

Packaging, Pop Communications, and Signage

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Quiz 23 (106 Questions + Flashcards)

Personal Selling

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