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Textbook Solution | Corporate Communication 6th Edition by Paul Argenti
Corporate Communication
Corporate Communication
Edition 6
Author(s): Paul Argenti
ISBN: 978-0073403175
Publisher: Mcgraw hill
43 Explanations
Rousseau.90 and 8,945 students have unlocked this book
Textbook Solution | Corporate Communication 6th Edition by Paul Argenti
Chapter 1: The Changing Environment for Business
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Chapter 2: Communicating Strategically
Chapter 3: An Overview of the Corporate Communication Function
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Chapter 5: Corporate Responsibility
Chapter 6: Media Relations
Chapter 7: Internal Communications
Chapter 8: Investor Relations
Chapter 9: Government Relations
Chapter 10: Crisis Communication
Corporate Communication 6th Edition by Paul Argenti
