Which of the following is NOT a way to measure Direct-marketing efforts?

Question

Quizplus · Accepted Answer

Internal promotion is not a way to measure direct-marketing efforts. It may be a part of the overall marketing strategy but is not directly related to measuring the effectiveness of direct-marketing efforts. The other options, communication impact, the number of inquiries generated, and the ratio of conversions or purchases realized from inquiries generated, are all commonly used ways to measure the success of direct-marketing campaigns.

Which of the Following Is NOT a Way to Measure