Explain the major benefits of direct marketing.
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Q17: Choose the best option: Effective direct marketing
Q18: A central repository of an organization's customer
Q19: Which of the following is NOT a
Q20: The most powerful approach to integrated direct
Q21: Online marketing is not a growth area
Q23: Viral marketing can be very expensive and
Q24: One problem with database management is that
Q25: Pop-up ads are the Internet version of
Q26: Interstitials are online display ads that appear
Q27: Search related or contextual advertising is not
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