Public relations campaigns can contribute to all but which of the following objectives?
A) Build awareness
B) Stimulate the salesforce
C) Build credibility
D) Replace most other promotion costs

Question

Quizplus · Accepted Answer

Public relations campaigns can contribute to building awareness, stimulating the salesforce, and building credibility. However, it cannot replace most other promotion costs, as other promotional tools such as advertising, personal selling, and sales promotion serve different purposes and have their own unique advantages.

Public Relations Campaigns Can Contribute to All but Which of the Following