All of the following are objectives of the sales promotion process except:
A) Luring customers away from the competition
B) Enticing customers to try a new product
C) Increasing short-term sales
D) Reducing bad publicity

Question

Quizplus · Accepted Answer

The objectives of the sales promotion process are to lure customers away from the competition, entice customers to try a new product, and increase short-term sales. The process is not aimed at reducing bad publicity, which is typically addressed through public relations or crisis management efforts.

All of the Following Are Objectives of the Sales Promotion