Cause-related marketing is directly used to create:
A) Awareness
B) Goodwill
C) Sales
D) Satisfaction

Question

Quizplus · Accepted Answer

Cause-related marketing is used to create goodwill by connecting a company's marketing efforts to a social or environmental cause. While it may indirectly lead to increased awareness, sales, and satisfaction, the primary goal is to improve the company's reputation by showing a commitment to a cause.

Cause-Related Marketing Is Directly Used to Create