________ advertising is used heavily when introducing a new product category and when the objective is to build primary demand.
A) Persuasive
B) Research
C) Informative
D) Media

Question

Quizplus · Accepted Answer

Informative advertising is used to educate consumers about a new product, its features and benefits, and how it can satisfy their needs. This type of advertising is beneficial when the objective is to build primary demand for a new product category. Persuasive advertising, on the other hand, is used to persuade consumers to take a particular action, such as buying a specific brand. Research advertising is used to gather information about consumers, while media advertising refers to the use of various media channels to deliver advertising messages.

________ Advertising Is Used Heavily When Introducing a New Product