Sales promotions are most effective in building long-run brand preferences.

Name: Sales promotions are most effective in building long-run brand preferences.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Sales promotions are typically short-term tactics designed to encourage immediate purchases or action. While they can increase sales in the short term, they are not necessarily effective in building long-term brand preferences. Other marketing efforts such as advertising and product quality are more impactful in building lasting consumer loyalty.

Sales Promotions Are Most Effective in Building Long-Run Brand Preferences